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Dog Bites Website

I'm not much of a salesman, in comfort or skill, but I'm willing to hype my books, especially given the realities of 21st Century publishing, when you do it yourself or nobody does it. Some people think if you get a book published, you're a big deal and a rich one. If you're Grisham or King, that's true. The reality: Few books sell well, and even fewer (mine, for example) make money. Can content like books be successfully "open-marketed" on the Net? I say yes.

In early March my eleventh book A Dog Year; Twelve Months, Four Dogs and Me was published by Random House/Villard. For several months I've been working on a bottom-up, Net-based marketing program that permits me to push my own book in my own way, rather than rely on big publishing or big media. That led me to the banner ad on this site a lot of you have seen and e-mailed me about. So why am I buying a banner ad, on Slashdot of all places, to tout my new book about a year with four dogs? It's a chance for me to tick off the yowling hordes, which is always fun. Some will shriek that a dog saga has little to do with open source, technology or selling things on the Net. But it does, and I'm happy -- eager, even -- to explain why.

I do most of my hyping for A Dog Year in the expected places -- in media interviews and on various dog-related sites, mailing lists and forums.

My reason for advertising here, too, is that I believe the Net offers the best place for individual entrepreneurs of all kinds -- writers, game creators, artists, musicians, software designers -- to skirt conventional costs, limitations and marketing practices and find their own audiences. To me, that's a big part of the "open" in open source. Younger people raised on the Net don't pay nearly as much attention to mainstream media as their elders, so we have to reach them where they are. The good news is that we can.

In fact, Net communications themselves have become increasingly segmented and targeted. Much has become subterranean, centered on mailing lists, IM and other limited-entry venues. In the weeks before my book's publication, I concentrated on these grass-roots venues, contacting websites, subscribing to mailing lists, e-mailing excerpts of my book to people who were interested. People on special interests lists and chat rooms don't mind being pitched on subjects they're interested in. They don't consider it spam. What they hate is being bombarded with messages for things they don't care about, which is what traditional media does. Besides which, I can't afford to take an ad out in Time magazine or on the ABC Evening News.

Elsewhere, individual entrepreneurs and creators find it more and more difficult to survive. The megacorporations who've taken over much of culture and media are primarily interested in best-selling mega-products -- Britney Spears, John Grisham -- not idiosyncratic ones like mine. They have a point, too. My last book found its own audience, or rather its audience found it. It did all right, but didn't sell much beyond it's core audience. To successfully market a book like Running To The Mountain or A Dog Year (at least in the conventional way) could cost more money than my publisher expects to earn. And interesting, I believe the Running To The Mountain excerpt that ran on Slashdot sold more books than a subsequent appearance on the Oprah Winfrey show.

The Net, at least in theory, can bypass that stalemate and create radical new opportunities for artists of all kinds. So I don't mind paying for my own ad. I think it has worked.

Individuals are under attack all across our culture, from the likes of Microsoft and Wal-Mart and Sony to publishing conglomerates. The Net can be a way out for people like me (us), whether we're telling the story of our dogs or coming up with new software. What's why I bought a banner on Slashdot. If it works, it could sell some books, sure. I have no apologies to make for that. But it could also help demonstrate to writers and other people struggling to survive in a mass-market world that the Open Source idea is only fractionally about software. It's about individualism, free expression, and a culture open to us all.

3 of 352 comments (clear)

  1. A Good Year by yatest5 · · Score: 0, Offtopic

    A bit offtopic, but more entertaining than this story...

    what do you call a tyre made out of 365 condoms?

    a goodyear...

    --
    • Mod parent up! [a] by Anonymous Coward (Score:5) Thurs, June 31, @13:37
  2. No, Jon wanted everyone to see THIS by mwalker · · Score: 0, Offtopic
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    +-+- +- +- +- +- +-+ +- +- +- +- +- +- +-+- +- +- +- +-+

    THE CLUES:

    Across
    1. This band must've been desperate for publicity to give an interview to Slashdot!
    5. Crapflooder impersonated well by Silicon Simian.
    7. A special treat you earn for Bad Posting.
    0A. Sean Kelly's ex-lover and former SlashNET IRCop.
    0E. Ew! Between the eyes!
    0F. This dog won't mess your carpet, shed fur all over the place, or do much else besides consume batteries.
    11. Living proof that you get what you pay for.
    12. The soundtrack for the World Wide Web.
    14. Disney makes money to destroy free speech on the Internet every time you buy ____ on DVD.
    15. Slashcode's overglorified killfile.
    17. You were writing FOX about "The Tick" when you should've been writing your congressman about this bill.
    18. A very Snotty troll.
    1A. This young Afghan loves watching movies and JonKatz on his C64.
    1D. The best text editor EVER!
    1E. What you say!! If you say it one more time, I'll bludgeon you to death!
    1F. These guys gave Linux mono.
    25. These shiny discs feed money into a bloated media cartel and stifle fair use rights, but you buy them by the millions anyway.
    28. Slashdot's top comment poster and story submitter.
    2A. These networks "disrupt" artists' cash flows.
    2B. Open Source codeword for amphetamines.
    2D. RAM type optimized for Extended Data Output on old Pentiums.
    2E. Hillary Rosen knows you're just itching to steal Charley Pride's __.
    30. A hack to get a kernel designed only to boot off floppy disks to boot off a hard drive.
    31. ___ BREAK HEAD WITH OPEN-SOURCE CD!!!
    32. Marketers who resort to this tactic are worse than Hitler and should be tortured and killed.
    33. This desktop environment kicks GNOME's ass!
    35. Microsoft sold off this Unix, and it's gone downhill ever since.
    38. An essential e-mail utility for child pornographers and terrorists.
    3B. (0A Down)'s lucky number.
    3C. It's not Unix, and it shows.
    3D. Preface for 90% of Slashdot comments, and 100% of CmdrTaco's personal ads.
    3F. Where non-free software goes on your file system.
    41. You better mark all the comments as ____ in metamod unless you want to lose karma.
    42. This international standards body, no matter what you may think, does NOT read Slashdot.
    44. Head bitch of the RIAA.
    46. A primitive chat program superseded by AOL Instant Messenger.
    49. An online webzine which demonstrated that online subscriptions don't work to everybody except CmdrTaco.
    4B. If you moderate in a way CmdrTaco doesn't like, you earn this special database flag.
    4C. vi does a poor job of emulating this standard Unix text editor.
    4D. To B or not __ _.
    4E. You won't get much use out of this text-recognition technology if all you use your scanner for is scanning your ass.
    50. The sound Michael's head makes when he's stuffing it up his rectum.
    52. Unique index for a whole LIST of babble.
    53. The world's best operating system!
    54. Father of Methuselah, or old-school Slashdot troll.
    55. You don't need to be a Kreskin to predict this operating system's future.
    56. Most geeks sleep through this half of the day.
    57. This open-source man was Natalie's first.
    58. Carly's mission is to steer this company into the ground.
    59. mimbleton's favorite subject prefix.
    5A. Chewing this might help your babbling problem.
    5C. Programming language named after Lord Byron's daughter.
    5F. Dead drummer for CmdrTaco's favorite band, or ridiculous Liberal myth.
    61. Every Slashdotter's dream is to get one of these.
    62. The Firm that is spelling Armageddon for free speech on The Net.
    64. These networks are the beginning of Disorganized Crime.
    65. Shitty "bitch band" whose leader likes to bitch about the RIAA.
    66. The only Adequacy [adequacy.org] [adequacy.org] editor with a real PhD.
    67. I think 7 over 22 is both backwards AND wrong.
    68. Mentioning this droid (and others) is what is keeping you from getting laid.
    69. Two-letter country code for Oman.
    6A. Giving a ____ Necklace involves "coming" on Heidi Wall's bosom.
    6B. What people who can't afford Visual Studio use to search text files.
    6C. This hacker tool is often used to replace "characters" in "strings".
    6D. QueenTaco's maiden name.
    6E. The best text editor EVER!
    6F. The PDP-11 assembler that thinks it's a programming language.

    Down
    1. Taco thinks that a purchase of his publicly traded company's services is a ___.
    2. The self-centered Windows 9x release after 98SE.
    3. 3D Tamagotchi game designed by Peter Molyneux.
    4. A crippled Photoshop wannabe.
    5. Lock your penis bird in a cage to protect it from this text-outputting animal.
    6. Russian Geeks in Space.
    7. If your karma surpasses 25, you have this and a problem.
    8. Luckily, michael was born too late to join THIS party.
    9. If this Slashdot section's color scheme doesn't drive you away, Michael's snotty editorial remarks will.
    0A. Suffering cerebral palsy didn't stop him from becoming Surprised by Wealth.
    0B. The market leader in megahertz lies.
    0C. Statement used to declare variables in Visual Basic.
    0D. Media cartel dedicated to protecting Britney Spears from dirty hackers.
    10. Once the greatest Karma Whore ever, now a suicidal loser seen only on (33 Down).
    13. Game console that bankrupted its parent company because of hackers making free games for it.
    16. The only Unix understandable by non-geeks.
    18. (40 Down) likes his pages ____.
    19. Do many eyes make all bugs shallow, or do too many cooks spoil the broth?
    1C. Research? Linux? Software? Whatever!
    20. The first step towards failure for Linux companies.
    21. Every Slashdotter's duty (except those marked with (4B Across)).
    22. Apple's stylish new IP theft device.
    23. (43 Down)'s employer.
    24. A flaky Open-Source knockoff of (38 Across).
    26. ESR's birthday present to RMS.
    27. This primitive operating system denies any service to its users.
    29. Unique index for a particular piece of babble.
    2C. A tasty breakfast treat -- down your pants!
    2E. You hit this once you get 50 karma points.
    2F. This marketing guy troll sure is dumb!
    33. This site is decidedly not Slashdot.
    34. An easy way to lose all your karma is to offer your account for sale on this popular auction site.
    35. Unfortunately, this famous online Nazi's treatment of the Censorware Project [sethf.com] [sethf.com] wasn't just a game.
    36. Two-letter country code for the 51st state.
    37. A geek's computer is always __.
    39. ____, Lover, Aesthete, Programmer. There is no contradiction.
    3A. The XP makes it go faster!
    3E. The world's worst operating system!
    40. The only troll with a freaks list longer than JonKatz'.
    41. The OS all the cool people use now that Linux isn't trendy anymore.
    43. A top-flight IT consultant who somehow manages to find time in his busy schedule to post to Slashdot.
    45. What comes after as(1) and before strip(1) in the C build process.
    47. VA Software has the world's worst ___.
    48. This Senate bill comes closer to passing every time you go to see Lord of the Rings again.
    4A. Legalized child pornography.
    4F. What the Greeks went to Delphi for, Geeks go to this state for.
    51. The Hellmouth should've eaten you here.
    53. This rocker's battle against file-sharing networks won't end until he can Kill 'Em All.
    5A. This desktop environment kicks KDE's ass!
    5B. This modest and self-effacing troll was one of the first on Slashdot.
    5C. You'd have to think different to justify spending money on this company's overpriced products.
    5D. A game console which thought it was a full-featured computer system.
    5E. Cofounder of Chips 'n' Dips.
    5F. It may not have the best sound quality, but at least it's better than Ogg Vorbis.
    60. Preface for the 10% of Slashdot comments not prefaced with (3D Across).
    63. Apple stole all their ideas from this research group.
    64. Bye bye, miss USian ___, drove the Cruiser like some loser who starts posts with a *sigh* ...
    65. A dynamically updated list of the biggest losers on Slashdot.
    67. Standard programming language implemented by most high-end printers.
    6F. This language's lack of bounds checking is responsible for 90% of software security holes out there.

    fin

    1. Re:No, Jon wanted everyone to see THIS by PD · · Score: 1, Offtopic

      That puzzle isn't even symmetrical. Professional quality puzzles are symmetrical. I guess you meant to say that this is an AMATEUR quality puzzle.