Instant Messenger or Instant Advertiser?

Shadow2097 writes: "ABC News is running this moderately disturbing story about a new, highly targeted form of advertising. Two companies, SmarterChild.com and ActiveBuddy.com have teamed up to deliver interactive Instant Messenger bots that talk to children and deliver ever-so-subtle ads for various products. Just when you think market saturation has reached the limit, leave it to a greedy corporation to start targeting the most naive and vulnerable demographic there is."

Comments

Re:How is this anything new?

[rawb]

You guys are all freaking out... Smarterchild doesnt go IMing these children on its own. You have to IM it yourself, usually with a specific purpose in mind. The same is true of every active buddy bot. They arent trying to trick anyone at all; They provide a service and are hoping to get corporations interested in it. Their product does have real potential. Imagine each brand of detergent having their own IM SN, where you could ask them the best way to get a stain out, or could compare ingredients between each competing product. You won't hear any public outcry from me until these active buddy bots start amassing huge AIM lists and spamming people.