Slashdot Mirror
Instant Messenger or Instant Advertiser?
Shadow2097 writes: "ABC News is running this moderately disturbing story about a new, highly targeted form of advertising. Two companies, SmarterChild.com and ActiveBuddy.com have teamed up to deliver interactive Instant Messenger bots that talk to children and deliver ever-so-subtle ads for various products. Just when you think market saturation has reached the limit, leave it to a greedy corporation to start targeting the most naive and vulnerable demographic there is."
Hey, I actually found SmarterChild kind of useful. I added it to Trillian the other day, and it made it really easy and quick to find a movie time near me. This article, IMO, contains quite a bit of FUD. SmarterChild was pretty obviously an information tool, simliar to the old email listserv bots, except much quicker, and much easier.
Frankly, your kid has to be pretty dumb to get fooled into thinking it's a real person. But then again, the article makes at least one good point... if you've ever read a bunch of 14-year-olds' IM conversations, you'd be convinced the human race is doomed with this generation.
why is this a problem?
...
it's not like the people who goto children websites have ads AIMED at children... hell, the slashdot banners are aimed at geeks (thinkgeek anyone?)
why is this a problem, when it's a service, for free, which is OPT IN ONLY. yes, people have to talk to the bot first... it's not like they HAVE to click advertisements, they just get a message about it...
like text will get them to buy cheeze it's anyway.
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