Instant Messenger or Instant Advertiser?

Shadow2097 writes: "ABC News is running this moderately disturbing story about a new, highly targeted form of advertising. Two companies, SmarterChild.com and ActiveBuddy.com have teamed up to deliver interactive Instant Messenger bots that talk to children and deliver ever-so-subtle ads for various products. Just when you think market saturation has reached the limit, leave it to a greedy corporation to start targeting the most naive and vulnerable demographic there is."

Comments

Re:How is this anything new?

[sweet reason]

obviously not like talking to an eliza type program
You'd be hard pressed to trick anyone that can read that they are talking to anything other than a computer script.

when weizenbaum made eliza available on his campus system, lots of people started "talking" to it. when he proposed to log the conversations for analysis there was a huge outcry. people were telling eliza their problems and secrets!

it's amazing how little plausibility such a thing really needs. adults acted as if they were fooled. kids might well really be fooled. and even if they know intellectually that they are talking to a computer, all the advertizer really needs is that the "conversation" have the persuasive power of a real one. emotionally, it may well have.