Slashdot Mirror
What Turns You Off About Evaluation Software?
An Anonymous Coward asks: "I work at a mid-tier software company (which shall remain nameless, lest I draw attention to myself). Recently we have started making 30 day evaluation versions of our software available for download after prospects register. An email containing a username and password is sent to the registrant a few hours after submission. We have been surprised to find that not a few registrants don't actually go on to download the software. We make the file size and system requirements clear up front. I would guess some slashdot readers get involved in evaluations. What process do you go through? Why might you stop short of actually downloading the software?"
A large factor in my downloading a piece of evaluation is whether there is a crack available for it. If there isn't a crack then if the evaluation isn't hindered in any way for the amount of time it is allowed to be evaluated would be a factor. Of course, usefulness of the software is a large portion as well. Assuming there is a crack, then if the software is used frequently it would get paid for sometime.
I just don't do this anymore. Much easier to get a version with all necessary serial numbers and whatever included from edonkey or usenet.
Don't require registration. Don't ask intrusive questions. It is not good for your company if the legit evaluation copy is harder to obtain than the warez version.
Do you believe in death after life?
However, our method is the reverse of yours. You can download all the binaries whenever you want, any time, all the time. Transfer interrputed? Go ahead, download again. Downloaded it, but lost it? Download again. Got corrupted? Download again. These are the real things, not crippled evaluation versions.
What we do is liberally give out demo licenses via email, that expires after a short time. Provided you're not an asshole, you can renew your demo licenses.
Of course, the downside to this it could be cracked and warez'd out. I don't know the company stance and don't pretend to speak for it, but I don't care. Piracy is part of doing business in software, and the less you piss off your customers, IMHO, the better. So, while I don't like people pirating our software, I'm still against the recent stupid-ass (c'mon, you all know the words!) laws that seem to have festered recently in this area.
Perhaps this works better, I don't know why. Maybe it's psychological: people download the binary first and then feel they need to try it out to justify the time spent. Or something like that.
I can explanate how to administrate your network. You must configurate and segmentate it, so it can computate.
Number 1: It's been said time and again, but registration. There are a million reasons why a company wants to have this, and I see these posts from people saying that I have no position to compain. I have EVERY reason to compain. I am a potential customer. And I don't want you to know anything about me until I buy your software. That's what I would prefer.
If I'm made to type in an e-mail address to download, I type in a bogus address. If I need to get a key or anything else from my e-mail, I've just been sent the message that the software company does'nt want my business. This has happened more then once, and I've gone somewhere else. If I like your software, and I give you my or my companies credit card number, you get to know who I am. Not before.
2. Full featured software. If I bother to download your evaulation, I expect to be able to use it. When I can't save my work, or find that an important feature is turned off, or I have some stupid 10 minut time limit, the software gets deleted.
3. Installation. I can tell right away how much I'd like or not like a peice of software by installation. Paste icons all over my desktop without asking? You've annoyed me. Put yourself in my startup, even though it's not needed? You're gone. Bundle yourself with spyware? You're gone.
4. Remind me, clearly, when the evaulation period is getting to the end. 'You have 5 days left in your evaulation period' when I start the program up. I can think of many times when I've found a peice of software I like, forget to purchase it, forget to get approval for the purchase. I find another way to get something done, and I'll just forget about it. If I were a more orginized person, I'd keep tabs of those things, but I'm not.
The Internet is generally stupid
This was actually very literally proved out at Borland, too. While I was the Web guy there, we watched "attrition" rates for pages. It went something like this: if you have a home page with 1000 people hitting it, only 500 people will hit the subpages, and only 250 people will hit the sub-subpages. Once we realized that, we quickly moved to a very busy homepage with tons of links, trying to keep everything 2 or 3 clicks away at most. Even though I found the design to be ugly ugly ugly, I was amazed at how the numbers improved. Previously buried articles quadrupled their readership -- at the expense of nothing else. Everything benefitted from the rise.
My Greasemonkey scripts for Digg &
Once the RCPT TO: <certain_spammer@my.domain> identifies an inbound-but-unwanted letter, rather than have it drop the connection, have it S...L...O...W - I...T...S...E...L...F - D...O...W...N. Spam works because they can send thousands out easily. They still have to establish thousands of connections. Make any appreciable percent of those difficult, and spam will not work as well.
This might not work so well with true $$MAKE_MONEY_FAST$$ spam, but it should work for those companies who refuse to stop sending you email. They're usually more clueless than you might expect.
John