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Black Is The New Beige

Posted by michael on from the makes-you-look-thinner dept.

An anonymous submitter writes: "Spurred by Apple's innovations and the dangers of commoditization, computer makers are finally moving beyond beige. Rather than exploring diverse ideas, however, they have made a decision reminiscent of the fashionistas: black is the new beige (a NYTimes story)."

2 of 402 comments (clear)

  1. Apple "invented" the beige Personal Computer... by green+pizza · · Score: 5, Informative

    ...the original Apple II in 1977. Steve Jobs wanted a neutral color that would blend in to the average home.

  2. Apple had black a LONG time ago by asmithmd1 · · Score: 4, Informative

    the Apple II was issued in black version a by Bell and Howe,this was in the early 1980's

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