Can Technology Make The Money For You?
Crais writes: "Using JetBlue, the Mens' Wearhouse, and others as examples, this article out of Newsweek shows how tossing money into new technology, and giving employees nice benefits/perks can actually make your business profitable, and pleasurable to work for. Sheesh, I just want my company to buy some real networking equipment..."
Yes, if you buy a color photocopier.
If you look at those varied companies, the underlying theme is not technology, but two words: Customer Service.
If you listen to your customer's needs and wants, you will be successful most of the time. Bad service is the one thing that will drive me away from a company, even if the product/service they are selling is good. There are usually plenty of others selling "good stuff" too.