Sharing Increases Music Purchases?

darnellmc writes "See this News.com article which cites a study that shows file swapping increases music purchases. I guess it all depends on who is paid to do the study and how they carry it out, but this report would counter the study performed by an RIAA backed group, which noted that file swapping lowered music purchases. You would have to be one cheap individual to want to download all the music in your life for free and this study proves that. Because most people are obviously using file sharing to find new music to purchase. A concept the RIAA can not comprehend. If future major music releases are copy protected, it will be interesting how the RIAA will respond if they sell less." Well, if they sell less, it will be due to pirates, of course. A few weeks ago we mentioned Wilco, who released their album on their website for free. The strategy appears to have paid off.

Comments

Re:True!!!

[hey!]

For me it is simpler; when I was using Napster, or on those odd times I'm using Gnutella these days and its working well, I find simply want to go out and buy more CDs.

I've never analyzed why I behave this way, but I think it's related to the same impulse that makes me google the artist and the song title to find out who else recorded it. Music is just getting a bigger share of my attention span.

When I get interested in an artist or a genre of music, the cost of a reasonably priced CD is simply no barrier to my wanting to acquire the complete original recording in its full quality. "Reasonably" is a fuzzy line,for me ten bucks is on one side and twenty being on the other. I wouldn't pause enough to blink when shelling out a ten dollars for a CD but if it's over twenty I will think longer and harder about it than the decision deserves.

Personally, I find it hard to believe that the record companies couldn't sell CDs with free filesharing, but the way they sell them would very likely change. There's lots of people who spend over five hundred bucks a year at Starbucks, because the individual cups of coffee are priced below the level where they think about it. Right now, CDs are priced at the "have to think about it" level. This isn't to say they are too pricey, just that the average person isn't going to spend five hundred dollars a year on music. It's not practical to drop the price of CDs to the "don't think about it" level, because the CDs are priced for optimal revenue now. However, if they value of the music on the CDs could be increased, the price drops wouldn't have to be very much to reach the sweet spot where individual CD purchases fly under the consumer's cost consciousness.