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TV People Meter: Monitoring What You Watch

Posted by michael on from the judge-judy-and-matlock dept.

bj3g2j writes "CNN has an interesting article about the People Meter that is built by Arbitron. It seems that the device is portable and picks up on signals sent from the TV (and/or radio) to determine what people are watching. This is supposed to improve the accuracy of tracking viewer habits. The best quote is that 'it includes a motion detector to verify someone is actually wearing it.' Lots of motion while sitting on the couch? Interesting concept in light of the recent ruling in California."

3 of 155 comments (clear)

  1. Are your eyes open? by Innominate+Recreant · · Score: 5, Funny

    Will this device make sure that your eyes are open during the commercials, so that you won't be accused of stealing?

  2. Arbitron Haiku by small_dick · · Score: 5, Funny

    Porno flick tonight
    Young couple in love
    Motion sensor pegs.

    --


    Treatment, not tyranny. End the drug war and free our American POWs.
    See my user info for links.
  3. Interesting point in the article... by phillymjs · · Score: 4, Funny

    There was also more information on viewing and listening by young males -- a key demographic group for advertisers -- who are notoriously sloppy about recording their habits in diaries, Mocarsky said.

    Maybe once this thing comes into wide use, geek-oriented shows will get the ratings they should be getting and we won't constantly have to bemoan their cancellation.

    ~Philly