O'Reilly Thinks Mac OS X May Be the 'Next Big Thing'

Arkham writes "Tim O'Reilly gave a speech at WWDC called 'Watching the Alpha Geeks: Mac OS X and the next big thing', in which he suggested that Apple is doing the right things to be a big success. Specifically, Apple should continue to 1) adhere to standards, 2) keep things small and modular, and 3) document as you go -- man pages and RFCs. Anyone who has used Mac OS X can see that Apple is trying hard to be a good open-source citizen (for example, the new zero-config Rendezvous technology). The question is, at what point will these efforts pay off (more users, and thus more money)?" What is this "money" you speak of?