Bulkregister Sues Verisign Over Marketing Campaign

zentec writes "An article at Datacenter wire indicates that Bulkregister sued Verisign over their often confusing and pretty slimy mailing campaign. The campaign is (of course) targeted to domains registered somewhere other than Verisign. The mailings are nothing more than domain "slamming", and look like renewal bills rather than a solicitation to renew with Verisign. What's particularily slimy is that the mailings are for renewals on domains either recently renewed with someone else, or for domains expiring between 120 and 180 days! Bulkregister is also seeking an immediate injunction against the mailings saying that they are an impediment to current contracts with their customers." There's also a Reuters article, or see our original story. Bulkregister has run their own sleazy marketing campaign in the past, and paid the price for it.

Comments

my thoughts

[larry bagina]

I recieved one of their snail mailings to renew a domain name with them.

I threw it out, but I didn't find it all that offensive. This isn't a sweepstake targetting elderly people ("You won the 10 million dollar jackpot! Subscribe to half a dozen magazines to collect your prize!"), most of the people targetted should know better or shouldn't have a domain name in the first place.

Heck, for that matter, look what happens when people forget to renew their domain name. Given teh choice between paying 4-5 times what they otherwise would and recieving poor customer service or having a pr0n site snag it up, which would you choose?

I guess I'll end shilling for now :)