Verizon's Wireless Road Warriors
Joey Patterson writes "CNN has an article about how Verizon Wireless uses technicians who drive around the country in station wagons filled with wireless gear to look for holes in the company's cell phone network and analyze the service of its competitors. This program isn't cheap (the cars cost $270,000 and $15/mile to operate), but it definitely helps Verizon find out where they stand relative to their competitors."
AT&T does the same thing, I've known a guy that does that for about 2 years now.
And this didn't cost anything, just monitoring whether it could receive signals. I admit it doesn't give a full analysis of quality, drop rate, etc, but a lousy signal is better than no signal and that road (being the best road between Phoenix and Las Vegas) gets a lot of travel. I'm surprised cell service sucks so bad along it.
Speaking of Sprint PCS, I've always considered their "100% digital ads" to be something to be ashamed of, not brag about. If I can't get a digital signal, I'd much rather have an old-fashined A or B side analog network to fall back on....