Doubleclick Privacy Suit Settlement Approved

Posted by timothy on Wednesday May 22, 2002 @04:06AM from the your-punishment-is-this-harsh-glance dept.

behrman writes: "This Yahoo-hosted version of a C|Net article announces that Doubleclick is now allowed to settle the class-action privacy suit against it. Terms include purging databases of personal information, hiring a third-party company to ensure compliance, running a 33-million-banner-ad privacy education campaign, and requiring opt-in for future marketing data collection. This makes the preliminary approval from two months ago offical. Other (older) stories: Privacy groups oppose the settlement, and the settlement is proposed."

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Opt-Out Cookies Suck by Anonymous Coward · 2002-05-22 11:21 · Score: 1, Informative

Opting out by use of cookies doesn't work for me anyway. I have Opera set up to reject all cookies, and I only use IE for the very few sites that require cookies, such as my online bank.
It would be nice if they were forced to use an opt-in policy. Of course this would destroy their database as no one would do so. Unless collection of personal information is made illegal, we'll have to put up with it indefinitely.