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PVRs and Advertisers' Worries

Posted by michael on from the boston-strangler dept.

Jurisenpai writes "Today's NYT has an article on the conflicts between PVRs and advertisers, mentioning the recent Sonicblue case, as well as Tivo and ReplayTV."

2 of 491 comments (clear)

  1. Re:One ad model they need to change by interstellar_donkey · · Score: 5, Informative

    Actually, modern commericals are broadcast with side (unseen) data. This is used so advertisers can verify their commercials were actually played, as opposed to the olden days, when they had to litearly pay somebody to sit and watch TV all day and manualy record when the advertisers commericals were aired. Automated commercial skipping in VCRs simply look for that, and stop the recording mechinism.

    =

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    The Internet is generally stupid
  2. HOW TO TURN ON THE 30 SEC TIVO SKIP by cybrpnk2 · · Score: 4, Informative

    From the TiVo FAQ:" In 2.5, there is a unofficial, undocumented way to turn on 30 second skip. This will turn the "skip to end" (->|) button into 30 second skip. However, this means you will lose the current functionality of that button, including skip to tickmark while in RW/FF. To try it, enter the following sequence of buttons: Select-Play-Select-3-0-Select. The code will toggle 30 second skip off/on so enter it again to switch back if you don't like it. Also, after any reboot, the button will revert to original standard functionality."