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PVRs and Advertisers' Worries

Posted by michael on from the boston-strangler dept.

Jurisenpai writes "Today's NYT has an article on the conflicts between PVRs and advertisers, mentioning the recent Sonicblue case, as well as Tivo and ReplayTV."

1 of 491 comments (clear)

  1. Re:One ad model they need to change by interstellar_donkey · · Score: 5, Informative

    Actually, modern commericals are broadcast with side (unseen) data. This is used so advertisers can verify their commercials were actually played, as opposed to the olden days, when they had to litearly pay somebody to sit and watch TV all day and manualy record when the advertisers commericals were aired. Automated commercial skipping in VCRs simply look for that, and stop the recording mechinism.

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