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CDs Want To Be Free
Dotnaught writes: "An article that I wrote about a new music promotion service called fightcloud.com and CD pricing in general has just gone up on Salon. And heeding the advice of Dave Winer, I also posted the full transcript of the interview on my Web log, Lot 49, for those curious about what got left on the cutting room floor." Rather than complaining that Big Recording's CDs are overpriced, it sounds like this company is simply demonstrating that music (even on physical media) just don't have to cost that much.
ugg.. I hate advertising...
If I have to pay $4.95 for shipping and you are making $2.64 "profit" from that $4.95, how the hell is the $4.95 "for shipping"..??
$4.95 != Free
although calling something free and charging five bucks for it is kinda scummy, at least these folks are punching a hole through the perception that there's something expensive about producing a CD.
15 bucks is NOT reasonable, and was the price point initially agreed upon to finance the cost to convert to the new format (i.e. from vinyl). CDs were supposed to cost about eight bucks in stores.
Hexayurt - open source refugee shelter,
A CD really does cost money to produce. The reason you (well, not you necessarily, but somebody) want the Mariah Carey CD is that somebody brought it to your attention. "Attention", as everybody on the Internet knows, costs money.
Physical stores cost money: clerks, rent, utilities, inventory overhead. Some of what Fightcloud is doing just matches the Amazon model of using the Internet to reduce many of those costs. Good for them; I applaud it.
Now comes the real question: will they have any CDs worth buying? And if they do, how will you know? Most CDs are crap. Even in a general area that you like, most CDs aren't worth the plastic they're printed on, at least to you. It's the job of marketing to match you with that CD, and that's expensive to do. We'll see if $4.95 gradually becomes $9.95. Still a better price than the RIAA wants you to pay, of course.
People hate hearing "free" when it means $4.95 shipping for something that's cheap to make and ship.
Instead, they should've said that the CDs were $4.95 with free shipping. Then we wouldn't feel like we're being lured in by "free", it'd just be a good deal.
It's just wording, I know, but it makes or breaks this company's "image".
"The universe seems neither benign nor hostile, merely indifferent." --Carl Sagan
Assimilation would be the better of the two choices, although I don't think they'll do that either.
The majors have become less and less interested in artist development, and more and more interested in risk management. You need someone to wade through all the crap, and believe me, there's a whole lot of crap out there.
Labels are banks that loan money at really high interest rates. The benefit to the artist is that if you default on the loan (walk away from the deal or get dropped) there's not really any financial penalty - the label has taken all of the financial risk. You probably won't ever get another deal on any major, but you don't owe anybody any money. They've given you money in return for you signing away your copyrights, name, likeness, etc. For some people this is a good deal.
Unless you've been groomed by the Disney machine for stardom, you can't really even get a foot in the door unless you've already self-released at least one or two CDs, have an established fan base, and are more or less self-sufficient. An independent artist who has achieved this doesn't really need a label deal anymore unless they want a more widespread audience/fame and are willing to take a paycut (for 90% of them anyway) to get it.
So if there's a company willing to wade through the crap and can provide the labels with some hard numbers on sales, it makes the label's job that much easier and less risky. It also provides talented independents with a potentially good source of exposure and distribution which is, after the creation of quality works, probably the hardest part of any artist's job.
Remember that the majors no longer as interested in long-term sales as in increasing quarterly profits - they have stockholders and parent companies to keep happy, and let's face it - the majority of the top selling music today is disposable. There are a few standout tracks that might be popular 10 years from now, but those are getting fewer and farther between.
Assuming that this company can stay afloat, I think the majors will treat it as a semi-weeded flower bed. I know for a fact that mp3.com is surfed by several major A&R reps - think how happy they'll be if they can deal with a company that actually has some quality control going on.
Slashdot comments... splitting hairs since 1997.
This article explains to HER that:
> $16 of the $18 she's spends on a CD is record company profit.
Prices on CDs should be going down, not up.
A $5 CD sold direct to the consumer makes almost double the profit for the artist.
The positions of the RIAA on P2P and DRM are likely motivated by greed, not survival.
In my view, it's a LOT more important *where* this article is than *what* it actually says.
I'd love to see a big name (Madonna, U2, N'Sync, etc.) use the net to direct-market a low cost original CD just to confirm for everyone that the RIAA is obsolete. Likely, however, it'll go the other way - one of these 'unknowns' is going to hit it big and promote the hell out of this approach.
"Lawyers are for sucks."
- Doug McKenzie
For one, the value of the game is much higher than that of music because consumers get a better utility out of the game than out of the music. A game has huge reuse value as compared to a music CD. And there isn't just a demand for lower priced music, there's one for games too. Ever see those warez sites? Same thing. The major difference is that the gaming industry isn't trying to have burners and copies eliminated completely (yes there is copy protection, but it's more to discourage casual piracy rather than complete blockage). The RIAA want's burners to not work period. If the gaming industry did that, we would be up in arms just the same.
Also a game will go down in price over time, music does not.
T Money
World Domination with a plastic spoon since 1984
On the Web Log (lot 49), he said, "Here is the biggest mistake of them all: two good songs on a CD. How many times do we have that? Remember that girl who sang "Where Have All the Cowboys Gone"? Vaguely. She was a kind of folksy singer. That was the only good song on that CD."
That was Paula Cole, and for that albumn she got nominations for Best New Artist, Best Album of the Year, Best Pop Albumn, Record of the Year, Song of the Year, Best Female Pop Vocal Performance, and Producer of the Year.
If this guy didn't know that, how would you feel about his business acumen? And if his musical taste is that bad (Paula Cole's This Fire is one of my top 10 CDs of all time), then I don't want to listen to what ever else he's selling (Kid Rock ripoffs?).
Scalfani makes some excellent observations, predictions, and explains his business model fully. He carefully selects the artists he features on Fightcloud.
I expected this to generate some insightful, intelligent commentary here on Slashdot, but all I found was kneejerk whining about shipping and handling and the number of artists on the site.
Damn, I'm really disappointed in you all. Go read the full interview.
I can see the fnords!
ask yourself -- why is the price where it is? record companies, when explaining the price of cd's explain that much of the price of cd's is because of the budget required to promote albums. so why do you have to pay fifteen to twenty dollars for a CD that has no promotion? when you pay $20 for a cd by an actually talented musician, you're paying for the record companies to promote britney spears and n'sync. the drive to make a select few records into "hits" drives the promotions budget skywards.
meanwhile, joe consumer decides he doesn't like britney spears. he decides to shell out $18 for an old david bowie album instead.* this is one less britney spears cd sold, and so the record companies get annoyed that people aren't buying what they're supposed to be brainwashed into liking. and so they increase the promotions budget, and take it out of those david bowies cd's.
* did anybody else notice that three years ago, rykodisc charged, like $8 for bowie's back catalog? then virgin bought it. they cut the bonus tracks and more than doubled the price. there's no way any production costs warrant that kind of abuse of the consumer.
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