1394 Trade Association Adopts FireWire Brand
MaxVlast writes in that the
The 1394 Trade Association has adopted the FireWire trademark, logo and symbol as a brand identity for the IEEE 1394 connection standard in a "no-fee license agreement" between 1394ta and Apple. Apple has also granted 1394ta the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.
I find it amusingly ironic that Apple, the makers of the iMac, iBook, iPod, and many iApps call the technology "FireWire", yet Sony call it "iLink".