1394 Trade Association Adopts FireWire Brand

MaxVlast writes in that the The 1394 Trade Association has adopted the FireWire trademark, logo and symbol as a brand identity for the IEEE 1394 connection standard in a "no-fee license agreement" between 1394ta and Apple. Apple has also granted 1394ta the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.

Comments

Re:iLink is isochronous video over FireWire - NOT!

[MoneyT]

Not to be a pain about this, but I would be more willing to bet that the reason Fire Wire isn't as standard on PC's as it could be is that PC manufacturers (and users) tend to dislike a change in their standards, and like to keep everything. Case in point, USB. USB was an intel developed product (if I remember correctly) but it never appeared mainsteam untill Apple started selling USB only computers, then all of a sudden everyone was making USB devices. Even now it's ver hard to find a USB only PC, many still have PS/2 built in.

I'm sure the lisenseing had something to do with Firewire not being standardized, but I personaly think it has to do with resistance to change. After all, how else do you explain the continued (albiet rapidly diminishing) existance of ISA