Project Eden
cwernli writes "Project Eden [had to] visually provide a spectacular theater high enough to house the towering trees of the rainforests, wide enough for the sun-baked escarpments of the Mediterranean and, oh yes, become the eighth wonder of the world. Easy!?""
Those stupid glass balls cost £86 million. In the first 12 months they generated approx £120million of increased spending in the region. Check here if you don't believe me (sorry couldn't find a geocities link).
The project was aiming to bring in tourists from all over the globe (and has) so a simple name that easily translates was probably the best way to go. Not particularly origonal but it doesn't seem to be putting people off visiting.