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Will Digital Cinema Wipe-Out Today's Movie Theaters?

Phantoman asks: "I work for the Campus Cinema at University of California Davis and we are looking into getting a Christie or Barco DLP system for Digital Cinema projection. Now if this is the wave of the future I ask you all to compare 35mm to Digital. The price tag on a digital setup is roughly $140,000. Without content. 35mm isn't all that cheap, but if my old Century 35mm projectors break I can get replacement parts for usually less than $100-300. If something goes wrong with the DMD (digital micromirror device) I have a feeling those digital projector parts are going to cost me big. Are the movie theater chains going to get stuck with big costs down the road because Hollywood producers want to save money and have tighter control over distribution? As if they didn't a monopoly already: it costs us between $500-1000 (or half of our profits, whichever is more) for each night we show a movie!" At those prices it doesn't sound like digital theaters will overtake 35mm theaters anytime soon, but what would happen if Hollywood suddenly got the "bright" idea to limit 35mm reel distribution within the next few years?

"Digital is all well and good for the production end, but is anyone going to be able to foot the cost for digital on the presentation end or are we going to end up a straight-to-video world? Also, If anyone wants to help donate to a nonprofit for our digital system, email me. We were the second school to have 35mm, I would like to be the first to have digital."

12 of 495 comments (clear)

  1. Digital Cinema by eericson · · Score: 5, Insightful

    The big advatage of Digital is being freed from having only a set number of titles you can run. Digitial takes up no space, doesn't wear out (media, not projectors) and you can run any title at any time. Quality isn't the big reason, flexibility is.

    -E2

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    1. Re:Digital Cinema by foobar104 · · Score: 4, Informative

      The big advatage of Digital is being freed from having only a set number of titles you can run. Digitial takes up no space, doesn't wear out (media, not projectors) and you can run any title at any time.

      That might be true if we were using eericson's digital cinema system, but that's not at all how it works in my neighborhood.

      The d-cinemas I've been to all use the Technicolor Digital Cinema system, which consists of an embedded computer system with hard drive storage and a point-and-drool interface. The system interfaces with audio processors, a digital projector, and an automation system. Movies are loaded into the system on DVD-ROMs, although Technicolor also advertises satellite or broadband delivery as options.

      Each auditorium has one AMS system showing one feature on one projector. The box essentially has no in and no out except for encrypted transports, making it pretty secure from piracy. There is, of course, always the possibility that somebody will steal the DVD-ROMs and crack the encryption, but you can never get rid of every possible weak link.

      A system like the one you describe-- in which the content lives on a central data storage system that feeds multiple projectors in a theater complex-- would probably never be practical. It'd be too big and expensive, or too insecure, or both.

      Digital cinema is really, practically, no different from traditional film cinema. Take the canisters/discs up to the projection booth, load 'em in the projector, and play the movie. When the run is finished, put the reels/discs back in the canisters/FedEx envelope and send 'em back to the distributor.

  2. $150,000 by mosch · · Score: 4, Informative
    $150,000 will get you a projector that does 45-bit color, at a whopping resolution of 1280x1024. Yes folks, that's correct, DLP cinema which Lucas likes so much is 1280x1024.

    Here's to hoping that digital cinema will be put on hold until it's better, and that Lucas will never be allowed to write love scenes again.

  3. Dazzled by picture quality... by richieb · · Score: 5, Insightful
    What use is picture quality, if the actual content sucks? Hollywood spends too much money on special effects and "stars" than on actual plots.

    Just think of books - does it really matter what sort paper the book is printed on? Of course, it may matter at extremes - books on toilet paper probably wouldn't be readable and books on fancy paper can be really beatiful. But ultimately the contents is what's important.

    Would "Blaire Witch Project" be any more effective on a digital screen?

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  4. The cost of digital may start out high... by Bonker · · Score: 5, Insightful

    I have a feeling those digital projector parts are going to cost me big.

    The cost of digital may start out high, but it will rapidly decrease. Why?

    First of all, you're not using nearly so many moving parts. A digital projector is either going to read from a larg capacity hdd or some sort of laser media rather than a large, prone to failure, reel-to-reel system.

    For those who haven't been inside a theatre projection room in the last little bit, these 'reels' are actually complex turntable systems that cost thousands to maintain.

    Also, as LCD projectors become more and more common, the bulbs and other projection equipment are coming down in price. You can already set up a reasonable home digital projection system for under $5000. Scale that up, and you'll see that as more and more of digital projection equipment becomes commodity hardware, prices will plummet.

    There is one caveat to this. Hollywood may see this as a bad thing since it lowers the bar for theatre ownership and therefore, control of theatre revenue. They may leverage their influence against hardware manufacturers or buy legislation that makes it prohibitive to buy the equipment, even if the prices would normally fall.

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  5. Re:digital watermark? by BusterB · · Score: 4, Interesting

    How about projecting infrared light onto the screen. Most cameras are sensitive to infrared light, so it could be used to add invisible to the naked eye messages and such to the picture. It would probably require a second 'security' projector.

  6. According to Ebert... by srvivn21 · · Score: 4, Interesting

    Love him or hate him, he is a famous voice in the movie review business. Here he says "Digital images contain less information than 35mm film images, and the more you test their limits, the more you see that."

    I have read (in another of his reviews that I can't find now) that movies that are "filmed" (vs. digitally recorded) look better on film, where as digitally recorded movies look better on digital projectors (duh). He also stated that film seems more suited for real life (vs. digital recording) where as digital projection is better for digitally created works (much of Clones, Monsters Inc., etc.).

    Wish I could find that commentary...

  7. Digital Camera is a GODSEND to Indie Film Makers by EXTomar · · Score: 4, Interesting

    As noted current technology is both too price and still too low in quality to outpace standard 35mm film. There is a lot of mindshare built around how to make film look good on celluloid. Tossing it all out just for the alluring gloss of digital projection is stupid.

    However there is a legitimate and embraced usage of digital film making. The small time indy film makers have seen the costs of making films go *way down* by using digital cameras and a simple computer(think iMac) in post production.

    So the question in my mind isn't whether or not Digital film making is worth while. It is. It is whether or not projecting it in a theater is worth it, which currently it isn't.

    And lastly, why does anyone want to believe Lucas on this cinema technology? This is the guy that questions the wisdom of Scorsese on constructing sets that recreate 1850 New York(I believe the movie he was refering to was Gangs of New York). Lucas would rather see it all digitized except the actors. I'll take Scorsese's attention to detail than Lucas' SFX team anyday.

  8. Digital will take over by AaronW · · Score: 5, Interesting

    A few months ago I attended a SMPTE (Society of Motion Picture and Television Engineers) meeting held at Pixar. The meeting was held in their screening room. The screening room is equipped with both a traditional 35MM film projector anda DLP projector with a resolution of 1280x1024.

    For the first part of the demonstration they showed a clip from Monsters Inc. split screen, with the left half the digital projector and the right half the film projector.

    It became immediately apparent the advantages of the DLP projector over the film projector.

    With the side-by-side showing, the jitter of the film became immediately visible. The detail of the DLP image was better. Also, the DLP is capable of much better contrast than film.

    Now the film that was shown was of higher quality than that shown in the theaters, and the projector was also better than that in most theaters (and is also better maintained).

    This isn't to say that there were no DLP artifacts. There were some, but they were not very noticable compared to the artifacts that usually appear in film. The film shown had no dirt or scratches, but in the typical theater this is not the case.

    Unlike film, there's nothing to wear out in the media.

    As far as the projector lasting a long time, the only real problem I hear of is that the light bulb must be periodically replaced (which cost around $100). The DLP should last a long time.

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    1. Re:Digital will take over by Zathrus · · Score: 4, Interesting

      Image quality can be debated... my personal opinion is that the amount of crap that winds up on a film reel after just a couple showings of a movie degrades the stock to below that of digital already.

      As for color depth - forget it. Not even an issue. Colors in film stock get washed out very quickly from projection. And one of the big gains expected out of digital delivery and projection is the elimination of color variations between film stock. Film being film, it's very difficult to expose exactly the same twice. Much less get similar exposures between different reels. So you wind up with slightly yellow or blue tinted media going out to the retail chains... now generally it's not something that's noticeable, especially since you generally have no comparison at the time of watching, but it's still there and it's another distribution nightmare to match up similarly tinted film stock.

      I wish TI would push higher resolution DMD's for theater level projectors. They have demo'd a 1920x1024 DMD, but say it's cost prohibitive to produce (and it very well may be right now... but 1280x1024 w/ a panamorphic lens just doesn't cut it).

  9. Re:35mm more 'natural'? by MaxVlast · · Score: 5, Interesting

    And they both suck compared to 70mm. Which is really amazing. I saw Kenneth Branaugh's Hamlet in a Sony theatre in NYC shortly after it came out. It was probably the most memorable moviegoing experience in my life. Just amazing. Breathtaking. I don't see that being replaced by digital soon.

    On that note, I feel the same way about DVD. I don't really like VHS all that much, but at least the noise is pleasantly gaussian. On DVDs I can't help but be distracted by the ghastly treatment of dark tones. It's terrible. But that's just me. I have a DVD player and buy DVDs because there isn't anything better.

    (And don't say that it's just the old movies. I have plenty of new DVDs that look like shit, too.)

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  10. Re:1280x1024 in each of three colors by Cryptnotic · · Score: 5, Interesting

    Uh, not really, unless you count your computer monitor pixels three times because it handles three different planes (red, green, and blue).

    What using three DLP devices gets them is a brighter image, which allows them to project onto a huge screen. Consumer DLP projectors use a wheel with red, green, and blue filters on it. The DLP device will rapidly switch to the correct channel when the corresponding filter is in the light path. That is why there is a "whirring" sound when you are operating a DLP projector (well, there's also the fan sound).

    Everyone likes the AOTC digital version better because Lucas made the film transfer from the DLP instead of from the original HDTV 1900 pixel wide source. If he had used the higher resolution source, the film version would have looked better. And he didn't want that, since he's trying to promote his interests in digital cinema.

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