PC Users Switch to Apple

JHromadka writes "Apple has setup a special website with real users explaining why they switched from the PC to the Mac. There's a full compliment of commercials, Mac OS X reviews, the works. Now we know why they didn't renew that agreement with Microsoft. :)" I like the commercials, they're funny, though probably not so much intentionally. Apparently the commercials begin airing this week.

Comments

I have to say...

[blues5150]

that since Apple started using a Unix base the thought of switching has crossed my mind. The only thing holding me back is the hardware costs. If the processor speeds seemed comparable to the same on the PC platforms I think I'd switch. It seems as though you get mor processing power for your dollar on the Windows/PC side. Although the small increase in processing power may be far outweighed by the ease of use and stability of the Apple platform.

Why show Mac users as lamers?

[Mononoke]

Check out a few of the TV ads, you'll see what I mean. I hope they never put those on TV, or I'll be too embarassed to admit that I'm a Mac user.

Hint to Apple marketing: If you create an image of the typical Mac user as lonely geeky loser, no one will want a Mac!

No one wants to be a lonely geeky loser.

That Dell Dude is cooler than any of the Mac users in these ads. Even that Gateway CEO and his cow are cooler.

In one ad, the "chick" notes that she didn't like her PC because it "wasn't attractive." Isn't there more to Macs than appearance? Haven't Mac users been trying to get past the "You only bought it because it's pretty" stigma ever since the first iMac? I know I have.

Show people that real work can be done on Macs. Show people that they can play games on Macs. Produce multiple ads promoting the product, and get them on the airways.

No more "I was too dumb to run a PC, so I bought a Mac" ads, please! Here's a hint: "I was smart enough to by a Mac because it was better than a PC. Period."

Marketing 101, guys.