PC Users Switch to Apple
JHromadka writes "Apple has setup a special website with real users explaining why they switched from the PC to the Mac. There's a full compliment of commercials, Mac OS X reviews, the works. Now we know why they didn't renew that agreement with Microsoft. :)" I like the commercials, they're funny, though probably not so much intentionally. Apparently the commercials begin airing this week.
FIrst off all Mac users are far more zealous than any linux user I have EVER met. Mac users just never stop touting the buzz words, though the more knowledgable point may be true. But for a new linux user that is certainly not the case. Another thing to consider is what is being offered here. Your trading off a "bad relationship" for something that "just works" linux will never have that, and as nice as stability and the like are on the desktop your need ease of use, and no linux can as off yet claim to" just work". So I see no way this could be applied to a linux propaganda campaign, because really linux people could care less what the rest of the world is doing.
Same performance? I'm not sure where you're getting your info. Sure, Apple's chips run Altivec-optimized Photoshop routines quickly, but for things that actually matter to me like kernel compiles, mp3 encoding, or gaming, a P4 1.5 Ghz laptop is going to run 3 times as fast as your 500 Mhz G4. I'd really like to play around with OS X, but not if it's going to cost double that of a PC with less performance.
Is your browser retarded?
Hint to Apple marketing: If you create an image of the typical Mac user as lonely geeky loser, no one will want a Mac!
No one wants to be a lonely geeky loser.
That Dell Dude is cooler than any of the Mac users in these ads. Even that Gateway CEO and his cow are cooler.
In one ad, the "chick" notes that she didn't like her PC because it "wasn't attractive." Isn't there more to Macs than appearance? Haven't Mac users been trying to get past the "You only bought it because it's pretty" stigma ever since the first iMac? I know I have.
Show people that real work can be done on Macs. Show people that they can play games on Macs. Produce multiple ads promoting the product, and get them on the airways.
No more "I was too dumb to run a PC, so I bought a Mac" ads, please! Here's a hint: "I was smart enough to by a Mac because it was better than a PC. Period."
Marketing 101, guys.
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...Because IMHO that's what this one is.
"How to Do Nothing," kids activities, back in print!
Microsoft has made all sorts of shady claims about the stability of Windows, but I don't think they've ever had the ba||s to proclaim "It Doesn't Crash".
I should have started a stopwatch to see how long it would take a Slashdotter to find a way to work Microsoft into the conversation.