Spoofing P2P Networks as Marketing Plot
prostoalex writes "Salon's technology section talks about major music labels spoofing the peer-to-peer networks. The users of AudioGalaxy, Gnutella or KaZaa have probably seen a surge of fake MP3 files when conducting a search on a popular title. The MP3 looks legit, but contains a 20 second clip played over and over. Such promotional tracks were especially popular with newest releases, such as Eminem and No Doubt, as pointed out in the article. Who posted the fake tracks to the p2p networks? Could it be, as Salon suggests, a suburban mom, who does not agree with controversial lyrics, or would it be the label, trying to prevent piracy and promote the new album at the same time?"
We have been thinking about this problem for some time. Our solution is a mechanism called "subspaces", where users can effectively vouch for the authenticity of data, even though that data might be anonymously inserted into the network. Even those vouching for data can remain anonymous, they will be motivated to stay honest to maintain the reputation of their anonymous identity. You can learn more about subspaces here.