Slashdot Mirror

← Back to Stories (view on slashdot.org)

Apple Purchases Prismo Graphics

Posted by pudge on from the trend-smelling dept.

An anonymous user writes "Digit mag reports that Apple bought Prismo Graphics, another company that does video software. Prismo Graphics is known as a 'developer of motion graphics for broadcast and digital video projects, including their DVFonts and India special effects software.' This, just after their purchases of Nothing Real and Silicon Grail."

2 of 14 comments (clear)

  1. I don't find it too surprising... by elocutio · · Score: 2, Interesting

    I think that Apple is demonstrating that they have learned from previous mistakes. After years of keeping with their notorious tradition of the "Not Made In Cupertino" syndrome, they have the good sense to buy what they can't produce, and not just competition, but competitors with quality products. It wasn't that long ago that Apple bought Casady & Greene, and they got themselves an excellent mp3 utility in what used to be SoundJam. Then, as Apple's Digital Hub strategy emerged, it was shown that SoundJam, newly repackaged as iTunes, was at the forefront of the digital showcase. Apple already has iMovie, and I have no doubt that they have a vested corporate interest in continually upgrading their "Digital Hub".

  2. That's the plan by benh57 · · Score: 2, Interesting
    The goal of any small mac shareware company is to be bought by Apple.

    (unfortunately in karelia's case, apple didn't buy them but instead remade their product)

    Other shareware products/technologies apple bought: WindowShade, Internet Config.