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NPR Reconsiders Linking Policy

jfruhlinger writes: "Slashdot wasn't the only site I saw that commented on NPR's stupid linking policy, but I'm sure it generated a lot of traffic and comments to NPR's site. Now NPR has issued a statement that they are reconsidering that policy. The statement goes into the reasons why the original policy was established -- it looks like it was an overkill response to a legitimate problem. It concludes with the encouraging statement that 'NPR also recognizes that the majority of the linking on the Web is not infringement. We are working on a solution that we believe will better match the expectations of the Web community with the interests of NPR.'"

24 of 135 comments (clear)

  1. Great, we win... by donnacha · · Score: 5, Funny

    Now NPR has issued a statement that they are reconsidering that policy.

    ... upon which poor sucker do we unleash the /. effect next?

    1. Re:Great, we win... by interiot · · Score: 4, Informative

      Actually, I saw a far more hubaloo on the blogs than I did on Slashdot. And I'd hazard a guess that there were many more links (or readers, if you lean that way) to the original BoingBoing post than there were to the Slashdot story.

    2. Re:Great, we win... by donnacha · · Score: 3, Insightful

      Actually, I saw a far more hubaloo on the blogs than I did on Slashdot. And I'd hazard a guess that there were many more links (or readers, if you lean that way) to the original BoingBoing post than there were to the Slashdot story.
      Yeah, but I'd hazzard a guess that /. probably represent the greatest single block of unique readers and possibly even constituted a straightforward majority of complainants to the NPR. There's also the fact that many of the Blog writers might have picked up on the story here.

      As far as I can make out, Slashdot can direct a tremendous mass of attention, whereas Blogs are better at cumulatively building up a site's Google-rating.

      For fast reactions like this one against NPR's linking policy, Slashdot is probably a more effective instrument, largely because of the time it takes Google-ratings to take effect.

    3. Re:Great, we win... by interiot · · Score: 3, Insightful
      Google ratings are only a side benefit of blogs. Many actual humans actually read them.

      One of Slashdot's downsides compared to blogs is that it's really pretty slow. Usually by the time one of the editors makes the decision to post a story to the front page, the story is several days old. By this time, many bloggers have spread the story among them, and many more people have read the blogger's entries. This is one of the reasons I often visit blogdex, because I usually read a story on there before the slashdot readers at work do.

    4. Re:Great, we win... by JamesOfTheDesert · · Score: 3, Insightful
      Attempts to propertize it will cause an extreme backlash.

      When? The web has been "propertized" for some time now.

      --

      Java is the blue pill
      Choose the red pill
    5. Re:Great, we win... by John+Hasler · · Score: 3, Insightful

      "The web belongs to us all. If you want to protect your "Intellectual Property" Publish it the old-fashioned way, in print."

      You misunderstand. That is not the issue. A link is not a copy and therefor the copyright status of the subject material is irrelevant.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  2. Why don't they just reconfigure their server? by LordNimon · · Score: 5, Insightful

    Why do they even need a policy? Their web server can be configured to use the referrer tag to allow whatever deep linking they accept, and reject everything else. Wouldn't it be nicer if they paid their programmers instead of their lawyers?

    --
    And the men who hold high places must be the ones who start
    To mold a new reality... closer to the heart
    1. Re:Why don't they just reconfigure their server? by anthony_dipierro · · Score: 3, Insightful

      Their web server can be configured to use the referrer tag to allow whatever deep linking they accept, and reject everything else.

      Should they reject hits from anonymizer.com, or from browsers not sending referrers, or from broken browsers which send referrers when the address is typed in, or from links made from randomly generated URLs?

      Why do we need anti-spam laws? Wouldn't it be nicer if we paid our programmers instead of our lawyers?

  3. This is far from a win by mouthbeef · · Score: 5, Insightful
    Reposted from BB:

    NPR claims to be reconsidering its link policy, and in the meantime, it's posted more specious rationalization. Brutally, brutally stupid.

    The policy was originally intended to maintain NPR's commitment to independent, noncommercial journalism. We have encountered instances where companies and individuals constructed entire commercial Web "radio" sites based on links to NPR and similar audio. We have also encountered Web sites of issue advocacy groups that have positioned the audio link to an NPR story such that one cannot tell that NPR is not supporting their cause. This is not acceptable to NPR as an organization dedicated to the highest journalistic ethics, both in fact and appearance.

    However, NPR also recognizes that the majority of the linking on the Web is not infringement. We are working on a solution that we believe will better match the expectations of the Web community with the interests of NPR. We will post revisions soon at www.npr.org.

    Linking to or framing of any material on this site without the prior written consent of NPR is prohibited. If you would like to link to NPR from your Web site, please fill out the link permission request form.

    Unpacking that:
    • The policy was originally intended to maintain NPR's commitment to independent, noncommercial journalism.

      This policy does not serve this commitment. The end-product of independent, noncommercial journalism is public discourse, which on the Web takes the form of links. If you're committed to journalism, you must endorse linking.

    • We have encountered instances where companies and individuals constructed entire commercial Web "radio" sites based on links to NPR and similar audio.

      Was this infringement? If so, why didn't you seek redress in the courts? It's my opinion that someone who constructs a directory -- commerical or non-commercial -- of references to locations on the web no more infringes than someone who produces a tourist map to a city that marks the location of major attractions.

    • We have also encountered Web sites of issue advocacy groups that have positioned the audio link to an NPR story such that one cannot tell that NPR is not supporting their cause.

      You are lying. There is no way that one could link to a stream of a fair and impartial newscast (links to streams must be to the whole stream, from beginning to end, remember) such that it can't be distinguished from advocacy or opinion. If there were NPR stories that were indistinguishable from advocacy, this indicates that the NPR stories were not impartial to begin with.

    • This is not acceptable to NPR as an organization dedicated to the highest journalistic ethics, both in fact and appearance.

      No other journalistic organization of note has a parallel policy (NPR's ombudsman's defamatory fabrications about CBC and BBC notwithstanding). The idea that linking must not be permitted because it would compromise the appearance or fact of ethics is a fantasy concocted by NPR's representatives.

    • NPR also recognizes that the majority of the linking on the Web is not infringement.

      How grand of you. All linking on the web is not infringement. The recititation of public facts -- this document exists at this location -- is never an infringment. Promulgating this myth is purely wrong, especially from a journalistic organization that prides itself on its ability to seek out and deliver the truth.

    • Linking to or framing of any material on this site without the prior written consent of NPR is prohibited.

      In the words of Patrick Nielsen Hayden, "Of course, it isn't 'prohibited.' Or rather, it's 'prohibited' with exactly the same legal force as I have when I say 'False legal claims designed to intimidate the public are hereby prohibited. Signed, Me.' This is the web. If you put a public document onto it, it's linkable. If you don't want to be linked to, use some other means of putting your information online."

    1. Re:This is far from a win by larry+bagina · · Score: 4, Insightful
      If there were NPR stories that were indistinguishable from advocacy, this indicates that the NPR stories were not impartial to begin with.

      I guess you've never listed to any "news" on NPR.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    2. Re:This is far from a win by mouthbeef · · Score: 3, Informative

      Setting aside your ad-hominem attack for the moment:

      RealMedia servers *can* accept start parameters, but they don't *have to* accept them.

  4. They still don't get it by fahrvergnugen · · Score: 5, Insightful
    'NPR also recognizes that the majority of the linking on the Web is not infringement."

    Wrong. A link is NEVER infringement, it's simply a pointer to a piece of information already publicly available. If they don't want their information referenced, don't put it online, it's just that simple.

    I'm glad they're re-considering the policy, but until they do away with it altogether, and realize that the only viable linking policy is to have no linking policy, we shouldn't let up the pressure.

    --
    Even Jesus hates listening to Creed.
    1. Re:They still don't get it by mikethegeek · · Score: 3

      "The whole point of the Web, at least orginally, was transparency between individual pages and files, not boxing people into the specific index and user interface provided by content owners.

      IMHO if you don't allow deep linking the Web ceases to exist as a useful tool and becomes just something akin to interactive television, a tool"

      Simple solution... If NPR wants to prevent linking, which EVERY .GOV seems to allow (and NPR is tax exempt and taxpayer funded), TAKE IT DOWN.

      Hey, firing the webmaster and cancelling the hosting contract will cost the taxpayers a little less, won't it?

      If you want MY MONEY as a taxpayer, to fund your satellite automated radio stations, then you at least should offer me as much FAIR USE of your website as the Constitution allows...

      --
      === The price of freedom is eternal vigilance
    2. Re:They still don't get it by ceejayoz · · Score: 3, Insightful

      Deep linking's fine. What NPR seems concerned about is people linking to audio content, not to news articles. Audio content will in, for example, IE, play automatically without actually taking you to the site, and usually it won't show the URL either. Most people would assume that audio content is from the site they're on, when it is in fact from NPR.

  5. What's the fuss all about ? by Krapangor · · Score: 3, Interesting

    If they don't to be linked, well, don't link them.
    Don't link them at all.
    Throw them out of any search engine/web guides/etc.
    After some months they'll see the effects of their linking policy.
    And change it...or sell their servers.

    --
    Owner of a Mensa membership card.
  6. Translation by paule9984673 · · Score: 5, Funny
    Translation:

    We clicked on the links you provided and were exposed to a horrible gaping anus.

  7. Re:Actually by mikethegeek · · Score: 3, Informative

    "'d say that NPR is committing patent infringement every time they use a hyperlink! [slashdot.org]

    This all sounds pretty stupid to me, agreed... but who listens to NPR anyway?"

    Outside the very large markets, not many. I've seen the raw Arbitron numbers for my area, and NPR, despite being on THREEE 50,000 watt radio stations gets fewer listeners than one of the religious AM daytimers...

    If you hate Clear Channel, for it's practice of using out of market voicetracking and satellite automation, you have to hate NPR, the SINGLE LARGEST satellite automation network in radio.

    --
    === The price of freedom is eternal vigilance
  8. Re:I smell fear of Congresscritters by Mr_Perl · · Score: 3, Insightful

    You're right about the congress-fear.

    I would disagree with de-funding NPR though.

    Were it not for NPR and PBS I probably wouldn't be in touch with news at all. This being mainly due to my severe aversion to 5 minutes of advertising 4 times an hour (or more)

    I actually expect NPR and PBS might survive on their own merits (with some trimming of the fat of course) were they to lost funding from congress. The quality and variety of programs have been increasing and improving over the years quite nicely.

    I won't even point to the obvious bias you hold as shown by your homepage link. (need to remove home and put in www btw to update it =)

    There's a place for commercial radio, but there's a place for publicly funded radio as well. I'd be sad if that were taken away.

    --

    My poetry site welcomes the unusual.
  9. Re:I smell fear of Congresscritters by mouthbeef · · Score: 3, Informative

    NPR isn't particularily tax-supported. It receives minimal competitive grant funding ($0.000001058/US taxpayer). See this discussion board.

  10. Where's the beef? by Quixote · · Score: 3, Interesting
    From their page:
    We have encountered instances where companies and individuals constructed entire commercial Web "radio" sites based on links to NPR and similar audio. We have also encountered Web sites of issue advocacy groups that have positioned the audio link to an NPR story such that one cannot tell that NPR is not supporting their cause.

    Can someone point out to me some examples of these violations? I'd like to see for myself what these "companies and individuals" are doing, that caused NPR to implement this policy! I'd also like to see how stupid one has to be, to confuse Random Joe's site with NPR's site. And finally, if these said sites are copying the 'look and feel' of NPR's site, there are other time-tested remedies available.

    From my experience, these may not be actual offenses, but 'theoretical possibilities' that NPR's lawyers may have raised. It is common for the lawyers to say "Geez.. yaknow, what if XYZ happens? We better protect ourselves just in case!".

  11. Give them what they want! by eyeball · · Score: 3, Interesting

    I say we give them what they want -- if users in the Blog/Slashdot/etc communities requested permission from NPR to put a few links on their personal sites, they would be overwhelmed with thousands and thousands of requests. Either they would have to drop requests, or automate permission approvals.

    I'm not being facetious, either. One of the things that makes the web what it is today (besides all the porn) is the ease in which you should be able to link not just to sites, but to portions of content within that site.

    That said, framing I'm opposed to (barring fair-use reasons). Look at an analogy: linking is like writing a newspaper article, and making a reference to a magazine article (i.e.: "for more information, see Time magazine June 12, p. 34"). On the other hand, framing would be like photocopying that Time magazine article and pasting it into the middle of your own without permission.

    One last thought: I wonder if NPR asks for permission when they link to other sites?

    --

    _______
    2B1ASK1
  12. They should not use HTTP by mangu · · Score: 3, Insightful

    HTTP stands for "hyper text transfer protocol". "Hyper text" is, by definition, text with links. Last time I looked, their site was accessible by HTTP. To enforce their policy they should change that.

  13. Legitimate view my ass! by A+nonymous+Coward · · Score: 3, Insightful

    (With that subject, I should of course link to that you-know-where, but I won't.)

    It is NOT a legitimate concern that some site links to them. There is no reasonable reason to ever prevent any linking. If some other site makes it look like NPR content is their content, then sue them, send a cease and desist letter to their ISP, etc. Why is NPR so special that links to NPR appear to falsely claim that NPR advocates some opinion, and not for anybody else? Why can I link to MSNBC or The Register or the New York Times, but not NPR?

    If someone is so weak willed that a mere link misguides them into thinking that proves advocacy, tough shit.

  14. "What also floats in water?" by Ellen+Ripley · · Score: 4, Funny

    Okay, so we don't link to the NPR page, we just *type* the link. Then our new keeping-up-with-the-fascists browsers automagically 'linkify' it for us. (Opera has no trouble heating up URIs sent to me by email, for instance.)

    NPR is showing an "if she weighs the same as a duck, she's made of wood and therefore a witch" degree of technical qualifications on this issue. (They must have hired Dvorak.) To prevent linking, they would have to prevent us from even *mentioning* the URI. Maybe we should make sure no one mentions any URIs at all, anywhere, ever.

    Hmmm, maybe it's not a mistake. NPR is Democratic/liberal, right? As opposed to Republican/conservative? I know one group wants my money and one wants to tell me what I can say, but I can never remember which is which.

    Ellen