New Open Video Codec From Xiph/On2

xercist writes: "Xiph.org, the bringers of the mighty Vorbis codec, have done it again. The patents on On2's VP3 video codec have been effectively neutered, and it is being released under the BSD license for all to enjoy. The combination of VP3 video and Vorbis audio (in an OGG bitstream, of course) will be called Theora, and will soon take over the world. The ETA to a 1.0 release is approximately one year. You can also read an interview with Emmett Plant (Xiph CEO) here. The official press release will be up tomorrow, so don't complain about lack of mention on xiph.org just yet."

Comments

Porn films

[rodgerd]

We all know that porn site's choice of encoders dictates the success of media formats!

Re:very nice but can it overtake DivX?

[xeromist]

I think it is very possible. The reason ogg really hasn't taken a significant portion of the market away from mp3 is that mp3 is so well established. It is so quick and easy to make an mp3. It's very easy to come by software for making mp3s and you can rip and encode an entire album in less time than it takes to play it. Anyone can do it.

By comparison, DivX is widely used, but _not_ established. Here's why:
There are far fewer people making DivX movies than mp3s;
The software is slightly more difficult to come by;
Ripping takes longer because most DVD drives are slower than CD;
The raw video takes a lot of disk space;
Encoding takes a VERY long time compared to mp3.

Overall this means that those making DivX tend to be a few savvy users and it will be easy for those users to switch to a new standard. So that being the case it will only take a few people changing over to a new standard to affect a change. Of course these people will have to see that Xiph/On2's way of doing things is better, but if Xiph/On2 can prove that, I'd say they have a very good chance.