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New Open Video Codec From Xiph/On2
xercist writes: "Xiph.org, the bringers of the mighty Vorbis codec, have done it again. The patents on On2's VP3 video codec have been effectively neutered, and it is being released under the BSD license for all to enjoy. The combination of VP3 video and Vorbis audio (in an OGG bitstream, of course) will be called Theora, and will soon take over the world. The ETA to a 1.0 release is approximately one year. You can also read an interview with Emmett Plant (Xiph CEO) here. The official press release will be up tomorrow, so don't complain about lack of mention on xiph.org just yet."
Xiph needs to realise they don't know how to name things. A good name is part of marketting. It doesn't matter if you and all your geek buddies can talk about Ogg Vorbis without feeling akward if all the other kids think it sounds like Klingon. Is it any surprise DivX is so widely used when the name was basically stolen off a product that had commercial marketting?
VP3 is a great name. Most people can even imagine what it stands for - video mp3 - which they would be very comfortable talking about. Why change it?
If it's GPL'd, the above isn't possible. However, it's also much more difficult to incorporate unhacked VP3 support into their players and encoders, because they have to write their own code rather than just using the available library. That is bad, because we (the free software using community) *want* them to add VP3 support to their proprietary players. Let me repeat that - VP3 support in proprietary software is a good thing.
Why, you may ask? Because if it is available in the software that everybody uses (which, sadly, at this point is still proprietary software), it might become a de facto standard, become the standard format web video clips, for instance, are encoded in, and thus free software users are no longer second-class citizens when it comes to video codecs. Additionally, it makes the ultimate migration of Windows users over to free desktops that much easier.
I believe even RMS has agreed, on occasion, that the BSD license can be appropriate if it helps free file formats become the standard.
Any sufficiently advanced technology is indistinguishable from a rigged demo
--Andy Finkel (J. Klass?)
Porn sites' choices of video codecs are based more on installed base and ease of use than technical merit or licensing costs (remember, a decent porn site is profitable and can afford to spend money to make money). Far better to pay for a solution that your clients will be able to use than try to get away with a free solution that will do nothing but cause support headaches and (the bane of adult sites) chargebacks from dissatisfied customers.
Anything that involves a download and/or installation is bad news. People don't trust downloads from porn sites (though, to the best of my knowledge, there's never been a case where a porn site used a download for nefarious purposes). Beyond that, as we all know, some percentage of installations fail for one reason or another. If you have to supply even a link to a third party download, people will blame you if it doesn't work.
For these reasons, Windows Media is clearly winning the battle for porn site content, measured by new clips produced.
Real probably still has an overall lead in clips available for legacy reasons, but nobody is producing new porn in Real format. It comes back to support and chargebacks: Real tries so hard to trick people into the "free 14 day trial, $9.95/month" player that it generates no end of customer support headaches ("You said if I paid $29.95 a month I'd get free video... and now I have to pay another $9.95 a month for the player! You bastard porn sites are all the same! Lying, cheating scum! Why can't you operate like normal, ethical businesses?").
Not that I'd know anything about that industry.
Cheers
-b