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XBox + UltimateTV for $500
Daetrin writes "Red Herring reports in this article that Microsoft is planing on combining the XBox with their UltimateTV Recorder with a projected final cost of about $500. The article also talks in some detail about the massive (though partially expected) losses that the XBox is costing Microsoft. There's also another article on Yahoo that sums up what Red Herring said."
With older tivo's available at bargan basement prices of $99 to $150 and many other alternatives available, who are they after? The parents surely dont want the kids to have their own pvr or spend that money on them... the hardcore adult gamer is a very small segment of the total console gamer population (Look nintendo is targetting kids... little kids... there's a reason for this) Along with this the PVR market is having trouble... most stores are dropping PVR's (you cant get a tivo in best buy or circuit city anymore...) as the sales are prett much over with.. everyone who wanted a pvr has one, everyone else isnt buying them or are waiting for someone to make one that doesnt require a service.. (Do NOT tell me the Tivo will work without it.. until they give me a way to set the clock without having it ever dial in to the company with all my viewing habits I dont want their crap.) or who look at the device and say.. "MY $99.00 VCR does that. why should I buy something expensive that I cant just keep that tape of that show/movie/porn feature?"
I really want to know what they think will gravitate people to this? they killed the Ultimate TV project because of dismal sales.. do they think that combining a poor selling product to a good selling product will result in a stellar product?
Do not look at laser with remaining good eye.
Interesting - Sony & Nintendo designed their units from scratch so as they ramp up their production volume of custom chips they get sizable decreases in cost.
Microsoft went with mostly standard parts which already had sizeable production volumes, so there wasn't nearly as much room for their cost to drop down. Even worse, their CPU speed is now lower than anything sold in the PC market, so Intel is seing overall volumes of that chip drop, meaning costs can't get any lower. Likewise the small (by PC standards) hard-drive they use. RAM prices were dropping but have slowed lately. Throw in the custom video/audio/system chip that NVidia did for them - for which NVidia & MS are in court over chip pricing - and that's the bulk of the cost.
Maybe it's just me, but it looks like MS painted themselves into a corner. Because so many of their components were already "volume-discounted" from day one they have far less room to lower costs. Meanwhile Sony is supposed to combine the two main chips in the PS2 into a single chip to drive down costs even more - something I don't think MS could get NVidia & Intel to do - and I think MS has a lot more pain to come.
Nah, Sony hit the break-even point for their hardware investment months ago. They're no longer taking a loss for console sales. Microsoft on the other hand...
Dont take my word for it...seek the advice of the master:
Gord speaks