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Mac Users May Be Smarter
micah_lanier writes "Thought I would point out an interesting story from news.com. It seems a NetRatings Study concluded that those owning Macs tend to be more experienced with the internet, as well as educated better in general. However, this simply illustrates the fact that Macs are generally bought by those with little trouble paying higher prices, and therefore those who can more easily gain access to higher education (and so on)." Then how do we explain all the people with less education buying premium computers from Compaq and Dell? I think it's just that people with bigger brains like better computers!
Prestige: Saying you own a Mac says something about you that saying you own a Dell or a Compaq doesn't. It conveys an artsy, "I like what computers can do but I don't like computers" image. The people who most want to project this image typically travel in more educated social circles (and thus are more likely to have been educated themselves).
Cost: As mentioned in the summary, Macs cost more. I bet if you did a survey that isolated the price of the system instead of the brand, much of the brain gap would disappear. I suspect that those who buy a premium Dell are more intelligent by the usual tests....
Market: Apple has always sold to education and graphic design markets. The education market is, of course, likely to attract a number of well, educated consumers.
Any other "correlation not causation" explanations?
Make cheese not war 8:)
The story was even posted by a troll: Had someone written that in a comment, it would have been modded down to -1 as Troll and Flamebait.
the greater affluence and education level of those who surf using a Mac is attributable in part to the company's comparatively pricier machines
The average Mac user appears to be better educated and wealthier than their PC counterparts, judging by this survey. However, by the report's own figures, Mac users constitute less than 5 percent of the overall market. That means the total number of well-educated and well-to-do Mac users, when compared with the size of the US market, is extremely small.
Stated another way -- there are many more wealthy and well-educated users currently using PCs than there are Mac users. Let's assume the US has 200 million people who use computers. 5% of 200 million people is 10m, which means there's a maximum of 10m Mac users in the US. Even if 50% of them are well-educated and affluent, that's a max of 5m people. 90% of 200 million is 160m, which means that if only 8% of PC users fit the same criteria for education / $$, you'll have the same number of smart, rich peeps using each type of computer. And if that number's higher, it means that more intelligent, affluent people use PCs than Macs.
If the study really wanted to back up the conclusions they stated in the article, they'd survey users whose educational background and yearly earnings were comparable. Given a large enough survey sampling group, I'm sure they would reach the same conclusion.
Right there, next to where it says "Posted by pudge?" The one with the Alt text that says "It's funny. Laugh." Maybe you all have Mozilla set to only accept images from the originating server out of some obsessive need to avoid advertisements.
;-)
That can be a post next weekend, Ads Make Your Smarter. A study has found that people who are able to ignore online ads have more developed brains than those who need to use software and settings to remove ads from web pages.
> If you want to debate whether or not CNet is
> justified with its wording on the headline ("Are
> Mac Users Smarter?"), but honestly, magazines
> and newspapers use such sensational headlines
> all the time. For that matter, Slashdot has made
> it worse, already jumping to a conclusion with
> "Mac Users May Be Smarter", a statement that is
> no way supported by the article.
Wow, someone actually read the article. You don't see that very often on Slashdot!
The title is a troll, but the article makes sense. They say that Mac users tend to be more affluent, have higher levels of education, and in general be more attractive marketing targets for premium products/services. This isn't to say Mac users are smarter; as a demographic, they're more attractive if you're trying to sell a premium product.
What this means is, in general, if you're planning on developing a web marketing plan for a product like Mercedes, Krupps, Williams Sonoma, or any other "premium-like product", you are likely to have better success if you target your ads to a web site that has a lot of Mac users. Or, if you work at Nordstrom, it would be a good idea to make sure your web site is friendly to Mac users (take the time to make sure it works for Macintosh browsers). If you're running a web site for Walmart, this might not be as important.
That's all it's saying. It's a sleazy marketing thing, not a Mensa-entry requirement.
Insert simplistic political, ideological, or personal proselytization here.