Apple to Unveil .Mac Today

Steve Mason writes "Apple has put up a .Mac FAQ up here proving that .Mac will indeed be introduced at Mac World New York. .Mac will cost $100 a year as previous rumors had reported." Yes, this means that if you don't pay Apple, your mac.com URL and email address will stop working. Some have suggested that the "switch" in Apple's new ad campaign stands for the unfortunate part of a "bait and switch." Someone should mirror that URL, it might be taken down any second now.

Comments

Uhhh...

[RAruler]

One of the major reasons i'm a 'mac zealot' is in part due to the coolness of getting thinks like free iDisk storage and e-mail access. I don't use anything close to the 20mb limit, I think I have like maybe ~100k of stuff on there, but it's nice to have a place to store stuff i'd like to keep for later.. ditto for my mac.com email, i've got maybe ~300k of the 5mb limit. Sure, these features are nice, but they are sure as hell not worth 100USD to me, and I doubt i'm the only one who feels this way.

I bought a five thousand dollar powerbook, partly because of Apple's good relationship with their customers, but now they're stamping out the so-called 'grassroots' sites, charging their users for iDisk and e-mail use, what used to be nice perks is turning bitter. The thing I don't understand is why they think these services are worth 100USD, i'd pay 20 to keep my nifty e-mail address around, but i'm not paying 80 just so that my 100k/10mb of idisk usages turns to 100k/100mb.. that's asinine.

Bad way to get converts...

[cehardin]

This is really bad news, Apple is trying to get existing win users to switch to Macs. But this is counte-productive. This is what's going to happen at the local computer store:

1. Customer walks in store and asks the salesman about these great Macs they've heard about on TV so much.
2. Customer is told about why a Mac is so much better, and that iTools is really cool.
3. Customer is convinced, buys a new iMac, takes it home and turns it on.
4. Customer is persuaded via the Macs initial setup to use iTools. (.Mac, whatever)
5. Customer discovers that in addition to their computer costing much more than a Win Box, they're expected to pay an extra $100 a year just to use one of the Macs best features (iTools).
6. Customer returns iMac to store, gets a Compaq or something.
7. Retailers get pissed and stop selling Macs.
8. Apple loses

What a shame

Re:Burger King is finally going to beat a competit

[troc]

Here's my letter to apple

Hello

I have to say I am extremely disappointed by the annoncement that the free iTools service will become the expensive .Mac (what a silly name) service.

I was under the impression, given to me by Apple, that iTools - anc specifically the mac.com email address, was free for life - this feels like a bait and then charge scam, something I had believed Apple was incapable of stooping to.

I resent being made to pay 100 dollars a year for a free email service (as that's what I use) and I guess I will have to resign myself to tell everyone I know (those same people I have been evangelising Apple and iTools to for years) that my email address is chainging AGAIN. They will all laugh and say things like "I told you so".

I like my computer, but it is becoming harder and harder to justify the hardware expense of a Mac. Slowly but surely you are forcing me to pay for those features (individually) that make a mac "insanely great". I can't afford 100 dollars here and there. I already pay for many other software packages. I can get the functionality that iTools and the other apple specific software elsewhere - often free or shareware. Sure I lose that ease of use, but I am not sure I want to own something from a manufacturer who dangles a carrot in my face - even lets me lick it, and then chanrges me to eat it, when I can go and pick carrots (maybe not such nice ones) from my garden.

This could severely backfire and I suspect will cause a LOT of negative press - I can see now why you were so hasty to chuck out the "rumour" sites. I, for one, will be making damn sure that as many publications as possible report this disgusting move on your part and I will no longer be recommending Apple Macs to my friends and family (I have personally, up to now, converted a large number of people). Whilst I still believe you have a superior product, I cannot condone your actions and I am afraid this will be the last straw.

I need an new computer anyway. It was going to be a mac. It still mightm if you reconsider this rash decision. If not, it's off to Penguin-Land for me.

Yours, with tears in my eyes.

John Savage

PS This will be the end of an era. I have stood by Apple and their "interesting" decisions for well over a decade, until recently the only Mac user in a army of PC clones. I regret that I persuaded all my family and most of my friends into converting to the cause. I guess my (and their) few thousand dollars a year in hardware and software sales isn't worth keeping?