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Apple to Unveil .Mac Today
Steve Mason writes "Apple has put up a .Mac FAQ up here proving that .Mac will indeed be introduced at Mac World New York. .Mac will cost $100 a year as previous rumors had reported." Yes, this means that if you don't pay Apple, your mac.com URL and email address will stop working. Some have suggested that the "switch" in Apple's new ad campaign stands for the unfortunate part of a "bait and switch." Someone should mirror that URL, it might be taken down any second now.
For example... spending two years developing a technique to print images on their iMac's then using it for less than 9 months.
Target their marketing at people who know nothing about computers, while their hardware is some of the best, most powerful, and most expensive in the consumer world. "Hi, I'm a total nimrod and I think Windows is hard, but Macs make sense!" (sure you can argue all you want about stability, but from an intuitive interface perspective Windows has Apple beat, I don't see how searching through the hard drive to find a program is any easier than a big button that says "start")
A year long campaign about how great the DV features on their computers are then the series of iMac's that came out right after not having DVD capabilities...
Great company, great computers... they just don't have a clue about advertising successfully.
N/M, I AM a total dickhead.
:).
I shall now, in accordance with CliT Law, kill myself
Think nothing is impossible? Try slamming a revolving door.
In other words, you want Apple to keep subsidizing your web site?
Have a nice trip to Cuba. I don't they'll pay for your website either, though.