The Future of Digital Cinema

prostoalex writes "This article on ABCNews talks about two different technologies, aimed at bringing the cinemas up to the standards of this digital age. It points out some interesting information regarding the status quo such as "of the more than 35,000 movie screens operating in the United States today, only 60 are digitally equipped, largely because of the technology's $150,000 price tag"."

Comments

Digital not that big an improvement

[jmichaelg]

When CD audio came out, there was no question the sound was cleaner. We were so used to hearing snaps and underlying noise on vinyl that the CD sound was simply gold compared to lead. So expecting a similar quality payoff from Digital Video, three of us made an effort to see Attack of the Clones in a digital theater. We were disappointed. In retrospect, it isn't that surprising. A new vinyl record sounds wonderful. It's not until it's been played a lot and collected dust and scratches that the CD/Vinyl gap favors CDs.

For a consumer, the big digital payoff might be down the road when a movie has been through a projector so many times that the quality becomes objectionable on an analog print. But since the majority of a movie's gross is in the first few weeks of the run and the studios get the lion's share of the take during those weeks, the economics may work against digital. The studios reap the long term benefit of digital and the theater owner has to pay for it. If I owned a theater, I think I'd hold back as well.