Hop-On Hops Back On the PR Bandwagon

I thought CNN's gushing forth of breathless admiration in today's piece: 'Disposable cell phones on the way' sounded familiar. Yep, it's Hop-On, the same company Slashdotters took to task last March ('Disposable' Cell Phone Actually Repackaged Nokia) after reading the San Francisco Chronicle's expose ("Sample 'new' cell phone really just modified Nokia [8260]"). Maybe this time the technology is for real. Or maybe I'm just too skeptical for my own good. Caveat lector.