Hop-On Hops Back On the PR Bandwagon

I thought CNN's gushing forth of breathless admiration in today's piece: 'Disposable cell phones on the way' sounded familiar. Yep, it's Hop-On, the same company Slashdotters took to task last March ('Disposable' Cell Phone Actually Repackaged Nokia) after reading the San Francisco Chronicle's expose ("Sample 'new' cell phone really just modified Nokia [8260]"). Maybe this time the technology is for real. Or maybe I'm just too skeptical for my own good. Caveat lector.

Comments

A dangerous situation...

[HorsePunchKid]

"Recyclable"? Where are the telephone sanitizers when you need them?

Price is the obvious issue here

[mblase]

Remember how silly disposable cameras once seemed? "When they first came out, most people thought, 'Ah, why would I want a disposable camera? That changed rather quickly" when consumers discovered new uses for them, said Michaels.

Yes, but I could always buy disposable cameras for around $10 (US), and today can buy cheap non-flash ones for around $6. That's easy to justify. Sixty minutes of air time for $40 isn't quite as easy to throw away. That $10 target is a big psychological barrier for consumers when the word "disposable" is involved.

AT&T can get me $0.05 per minute for state-to-state long distance, twice that for in-state long distance. My non-disposable cell phone gets me 2000 minutes per month for around $100, or $0.20 per minute. If I'm buying a disposable phone, I'd like to pay no more than $0.30-$0.40 per minute, or about $10 for half an hour. For that kind of money, I'd happily send one with my daughter to summer camp, or even take it on vacation myself.

Bottom line: $40 is too much. $20 is managable. $10 is ideal, and if they could hit that dollar amount customers would beat a path to their door.

Does anyone do research anymore?

[monkeydo]

How could CNN print this crap without checking into the history of this company? Surely someone there remembers that this same company has pulled this scam before. Hop-On keeps issuing press releases every month or so touting how close they are to product release, and how succesful they are even though no one has seen one of their phones.

According to all of their press releases they will have CDMA, TDMA, and GSM phones. Quite an engineering and desgin feat for a company that employs 15 people.