Slashdot Mirror

← Back to Stories (view on slashdot.org)

iVillage Renounces Pop-up Advertising

Posted by ryuzaki0 on from the and-there-was-great-rejoicing dept.

ceejayoz writes "iVillage.com, a popular women's portal, announced today that it is getting rid of pop-up advertising on its site after a survey of their users found 95% considered it the most annoying part of the Internet. Lets hope they can prove there are other, less annoying advertising models that work!"

5 of 292 comments (clear)

  1. No Pop-Ups, but Pop-Under?! by yorick · · Score: 5, Informative

    From the article:

    "Instead, the company will focus on alternative ad formats, including variably sized standard ad units and pop-under ads, as well as ad placements in newsletters and member mailings."

    So instead they're sending you physical junk-mail or having pop-unders. That's a big improvement.

  2. popups are annoying by Vicegrip · · Score: 5, Informative

    In fact, managing windows in general is annoying. Popups are also a bad idea because users now have (at least for people using mozilla) the ability to block them easily.

    I personally think the best compromise is the large box at the beginning of the story approach: you have to look at it, but since the article wraps around it, the feel is akin to reading a magazine page.

    A well targetted add like that gets my attention and often a click-through.

    --
    Do not spread "09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0" over the internet, thank you.
    1. Re:popups are annoying by KuRL · · Score: 4, Informative

      Television advertising companies have known about things like this forever -- that's why many commercials employ the same devices as the shows they interrupt and why some stations (read: MTV) make there programming look a lot like commercials (fast cuts; bright colors; constant, catchy background music; etc.).

      --

      Mark Prindle, the most underappreciated genius on the web.

  3. Mozilla! by -tji · · Score: 5, Informative

    This used to be the most annoying aspect of Internet browsing for me. But, since converting to Mozilla, it's a non-factor. No more popups!

    To disable popups & other annoyances:

    Edit->Preferences->Advanced->Scripts & Windows

    de-select: Open Unrequested Windows, Move or Resize Windows, & Raise or Lower Windows

    This feature, along with Tabbed browsing, are the web browser killer features.

  4. use mozilla by ragnar · · Score: 4, Informative

    In reality, there aren't that many javascript exploits occuring these days. There are many very useful features of JavaScript. Sure, I could live without it, but my solution is to use Mozilla. By doing this I prevent sites from opening windows and doing other nasty things.

    --
    -- Solaris Central - http://w