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iVillage Renounces Pop-up Advertising

Posted by ryuzaki0 on from the and-there-was-great-rejoicing dept.

ceejayoz writes "iVillage.com, a popular women's portal, announced today that it is getting rid of pop-up advertising on its site after a survey of their users found 95% considered it the most annoying part of the Internet. Lets hope they can prove there are other, less annoying advertising models that work!"

3 of 292 comments (clear)

  1. No Pop-Ups, but Pop-Under?! by yorick · · Score: 5, Informative

    From the article:

    "Instead, the company will focus on alternative ad formats, including variably sized standard ad units and pop-under ads, as well as ad placements in newsletters and member mailings."

    So instead they're sending you physical junk-mail or having pop-unders. That's a big improvement.

  2. popups are annoying by Vicegrip · · Score: 5, Informative

    In fact, managing windows in general is annoying. Popups are also a bad idea because users now have (at least for people using mozilla) the ability to block them easily.

    I personally think the best compromise is the large box at the beginning of the story approach: you have to look at it, but since the article wraps around it, the feel is akin to reading a magazine page.

    A well targetted add like that gets my attention and often a click-through.

    --
    Do not spread "09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0" over the internet, thank you.
  3. Mozilla! by -tji · · Score: 5, Informative

    This used to be the most annoying aspect of Internet browsing for me. But, since converting to Mozilla, it's a non-factor. No more popups!

    To disable popups & other annoyances:

    Edit->Preferences->Advanced->Scripts & Windows

    de-select: Open Unrequested Windows, Move or Resize Windows, & Raise or Lower Windows

    This feature, along with Tabbed browsing, are the web browser killer features.