What, Me Worry?

Space.com dissects (or see the same story on MSNBC, with handy Torino scale graphic) the asteroid scare that's been in the news for the past week, asking some good questions about the roles of the news media and the scientific community. I suppose my take on it is something like this: given that truly insignificant threats to individuals get hyped all out of proportion routinely, at least in this case it was an insignificant threat to the entire planet.