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Sony-Ericsson Starts US$5M Astroturf Campaign

Posted by ryuzaki0 on from the whoops-I-seem-to-have-spilled-my-drink-on-you dept.

lairdb writes "The WSJ reports today (31Jul02) that Sony Ericsson will be marketing their new T68i cellphone/camera combo unit via "shills" to create a grassroots buzz. Specific tactics will include fake tourist couples at popular attractions asking bystanders to take their picture, and "leaners": pairs of women ("actresses and female models") at bars playing interactive Battleship with each other from opposite ends of the bar. "[T]he company has gone to considerable lengths to train it's actors to avoid detection [as Ericsson spokespeople.]""

1 of 452 comments (clear)

  1. 2 women playing battleships in a bar... by jonr · · Score: 5, Insightful

    2 women (supposedly gorgeous) playing battleships in a bar... Riiight. EricSony marketoids needs to get out more.