Trident Back From the Dead
FunkyMonkey writes "It seems that Trident is trying to pull a Matrox and resurrect themselves from
the 3D video card grave yard. AnandTech
posted a Trident
XP4 Preview today that has some interesting information on Trident's latest
stab at the graphics market. The company is claiming 80% the performance of the
GeForce 4 TI 4600 at a price tag of less than $100 USD including DX 9 support.
How? A 0.13 micron process and only 30 million transistors thanks to pipeline
resource sharing. "
With ATI and Nvidia taking the lion's share of the market, but putting their main publicity on their top-end products, it wouldn't be unusual for a not-quite-so-high-end graphics chip to find its way into a lot of cheaper systems. If the performance is reasonable, I should think it'd be a welcome addition to the tiny Shuttle computers, for example.
Like car accidents, most hardware problems are due to driver error.
The graphics market boils down to two major markets:
1) OEM's
2) Gamers
Gamers will likely pay the premimum to get that extra 20% of performance. Also, the NVIDIA name carries a certain assurance that it's all going to work well.
As for OEM's, harder to say. One the one hand you've got some systems where the goal is being cheap and you go for an integrated chipset. Then on others the goal is best performance and thus the premium for 20% becomes worthwhile. There's a middle there, but I don't know how wide that middle is.
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The taiwanese are very smart. Why spend billions on R&D when they can get 90% of the performance at 10% the cost? I believe the resurgence will be very noticeable this time, especially since companies like SiS (Xabre 400 chip - 90% performance of Ti 4200, 10% production cost) also make motherboard chipsets. Trident, being a long standing Taiwan chipmaker, probably has a natural advantage in striking deals to integrate their chip into m/b chipsets. This also explains why NVidia feels so compelled to make nForce. I think NVidia is smart enough to realize that these Taiwanese companies are a hell of a lot more stable and successful than they are, and that if they want to mirror tha success, they will have to also focus on integration to build product synergy and adoption.
This article has been up on /. for about two minutes, and almost every comment so far has been, "Well I had a card from them that sucked, so everything else they do will suck too."
Guess what? THOSE CARDS ARE YESTERDAY'S NEWS! Trident is making a different card with different chips and different circuits. They'll have different performance than the old cards!!!!
Now the new card is going to be cheap, which makes me suspicious of its performance/quality. However, discounting is out of hand because their last card (or even every card before this one) is completely pointless and wrong-headed. Look at the card, and then decide if it sucks. Amazing that so many of you have to be told that.
Lets also not forget that Trident did extremely well selling 'shite' cards. At one point there were more 8900 chips than any other single video chip in PCs at the time! Cheap, slow, but great where you just need a screen. (like my console server and my firewall, for instance)
So get over the past.
"People who do stupid things with hazardous materials often die." -- Jim Davidson on alt.folklore.urban