The Golden Age of Cup Manufacturing

jonerik writes "The Washington Post has this article today on the disappearance of traditional 'small' (8 oz.) cups of coffee in favor of a larger concept of 'small' (12 oz.). In the case of Starbucks, for example, a truly small 8 oz. cup of coffee is still available, but it's called a 'short' and isn't listed on the menu. Why not? 'We still have it,' says Starbucks spokeswoman Lara Wyss, 'but we don't advertise it because of the size of the menu board, the physical constraints.' Yeah, sure. Disposable cup manufacturers have taken notice of the popularity/compulsory nature of larger cup sizes. The Sweetheart Cup Co. started manufacturing a successful 24-ounce hot-beverage cup about two years ago, and Kathy Deignan, the company's national vice president of marketing and account sales says 'The eight- and 10-ounce cups are pretty much gone.' Sweetheart also manufactures 7-Eleven's 44-ounce Super Big Gulp cups, and Deignan says the company is considering producing an 80-ounce cold drink cup - that's 5 pints, folks. Christ, how much do these companies think people need to drink, anyway?"

Comments

Re:Dixie cups

[ImaLamer]

the famous paper cups in the dispenser that save dishes from piling up in the sink.

Funny, I just re-use dishes to keep the sink from over-flowing.

My rant.

[FreeLinux]

I feel that the massive cups are linked to another phenomenon that I have noticed. That is, the new need for people to always have a drink in hand.

Up until recently, when people got thirsty, they went to the kitchen and got a drink. They finished their drink in the kitchen and went about their business. People also drank at the table while eating. But now, people seem to be incapable of going ANYWHERE without a drink constantly in hand.

It doesn't seem to matter what the drink is or if they are even thirsty, just so long as they always have a drink. Regardless of whether it is a ridiculous 44oz Big Gulp or a 12oz bottle of water, they must have a drink in hand.

It appears to me that people have developed some form of security blanket complex where they are out of sorts unless they have a drink in their hand. You notice this with the constant sipping. They are obviously not thirsty but every couple of minutes they are compelled to sip a half ounce or so. They seem addicted to the act of drinking, rather like smokers are to the act of smoking.

What's up with that?