Men vs. Machines
FFriedel writes "In October classical chess world champion Vladimir Kramnik is scheduled to play Deep Fritz in Bahrain. Now Garry Kasparov, who lost his title to Kramnik in 2000, but is still ranked as the strongest player in the world, has announced that he will play the computer chess world champion Deep Junior in Jerusalem at almost exactly the same time. Both programs are distributed by ChessBase. In 1997 Kasparov lost his famous match against Deep Blue."
It's a Hitchhiker's Guide reference. In the series by Douglas Adams, there is a computer that called "Deep Thought" that finds the answer to life, the universe, and everything else. (Which is 42). A famous chess playing computer was named Deep Thought. IBM's Deep Blue is a take on that name and IBM's "corporate color" of blue.