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No Pop-up Blocking in Netscape 7.0

jsled writes "C|Net /News.com article details how the forthcoming Netscape 7.0 will not include the nifty pop-up blocking sported in Mozilla, as AOL depends on pop-up ads for annoy^H^H^H^H^Hmarketing to their "valued" customers. The MozillaZine story and comments have a couple of extra, interesting points of detail: how to easily restore the functionality and how some sites get around the popup blocking." Update: 08/15 12:45 GMT by J : In related news, Doug Isenberg asks over on GigaLaw: Are Pop-Up Ads Illegal? The news publishers who say "yes" say that turning off graphics in your web browser should be illegal too.

16 of 505 comments (clear)

  1. Direct link to the pop-up restore... by edgrale · · Score: 5, Informative

    (Original) http://ufaq.org/files/adblocker.xpi

    Pleas post mirrors in this thread.

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    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    1. Re:Direct link to the pop-up restore... by LuxuryYacht · · Score: 5, Informative


      Download the adblocker.xpi file (Shift+click to download).

      When you download the adblocker.xpi file in Netscape 7, it will add .txt to the filename (adblocker.xpi.txt).
      Before saving the file, remove .txt from the filename and save the file to disk.

      Then in Netscape 7 click
      File | Open to install.

      Then In Netscape 7 click
      Edit | Preferences | Advanced - Scripts & Windows to unselect or select the Open unrequested windows

      --
      Quidquid latine dictum sit altum viditur
  2. I switched to Mozilla.. by CySurflex · · Score: 5, Interesting
    I recently switched to mozilla after using IE for quite a few years as my default browser. The pop-up blocker won me over.

    Being a web developer, this causes me to primarly develop with Mozilla, and then leave the other browser testing to the QA cycle. Ultimately this causes sites I develop to be "optomized for Mozilla", which in turn may cause more users to use Mozilla.

    So although currently the percentage of the userbase using Mozilla is low, I would guess that the percentage of web developers is much higher - meaning we are at the begining of a growth cycle.

    -CySurflex

    my dads web site..

    1. Re:I switched to Mozilla.. by Hitokage_Nishino · · Score: 5, Insightful

      Ideally, you shouldn't have to code for Mozilla, but rather the W3C specs. This would in turn help promote W3C conforming browsers, be it mozilla or something else.

      Everything isn't always the ideal though...

  3. This is such a non-problem. Just edit prefs.js by ishmalius · · Score: 5, Informative
    NS7 will be able to block popups just the same. There just might not be a GUI for it! ;-0

    Just enter this line in the prefs.js file:

    user_pref("dom.disable_open_during_load", true);

    Fight the Man!

    Mozilla Power!

  4. How to disable unrequested (pop-up/behind) windows by LuxuryYacht · · Score: 5, Informative

    How to disable unrequested (pop-up/behind) windows:

    Add this line to your user.js or prefs.js:

    user_pref("dom.disable_open_during_load", true);

    OR

    Download the adblocker.xpi file.

    http://techaholic.net/adblocker.xpi

    When you download the adblocker.xpi file in Netscape 7, it will add .txt to the filename (adblocker.xpi.txt). Before saving the file, remove .txt from the filename and save the file to disk. Then in Netscape 7 click File | Open to install.

    In Netscape 7 click Edit | Preferences | Advanced - Scripts & Windows to unselect or select the Open unrequested windows.

    --
    Quidquid latine dictum sit altum viditur
  5. Re:Possible backlash... by 90XDoubleSide · · Score: 5, Insightful

    You're assuming that making new windows is a valid thing that pages should be able to do for advertizing. Personally, I don't beleive www.somenewssite.com has permission to open windows on my computer any more than they have permission to launch my applications or download my files. If they want to display a small pop-up to show, for example, a little help note, when I click on it, I see that there is a good use for the technology. But why should they be allowed to hijack my browser? If you're using a browser without popup blocking, I could just send you to a page that opens 1,001 popup windows, forcing you to kill your browser program (or restart your entire machine if it didn't have preemptive multitasking). I don't block any regular ads; I fully agree that sites need to be allowed to pay their writers, and I don't have a problem with them inserting even gigantic ads. Have any of you read a magazine or newspaper lately? Most other mediums devote more than a 1x8" square to advertizing, and as long as web pages keep the same kind of ratio of advertizing to content as other mediums I have no quarrel. But I would not tolerate a newspaper that used a CO2 cannister to propel advertizing and confetti all over my living room.

    --
    "Reality is just a convenient measure of complexity" -Alvy Ray Smith
  6. A dialogue I had with Anti-Adblocker by fr2asbury · · Score: 5, Interesting

    Thought you might be interested. Note the very professional attitude the antiadblocker fellow keeps during his part of the discussion. Also note that I never admitted to blocking ads but his tone certainly acts as if I had. I was going to continue the argument but I tired of it. Maybe a couple hundred slashdotters would like to pick up where I left off? ;-) In order to keep it as short as possible I'll just copy and paste the email with the embedded replies etc. I'm sure you can figure it out:

    ----- Original Message -----
    From: "Jonathan Gardner"
    To: webmaster@AntiAdBlocker.com
    Sent: Tuesday, August 13, 2002 11:16 PM
    Subject: Ad blockers

    > Hmmm. I wonder what makes you think that anyone who blocks ads would be
    > even the slightest bit interested in buying something from a banner ad
    > that they saw on a website.
    > I guess it's a good thing your customers can't think this in depth.

    From: "AntiAdBlocker" webmaster@antiadblocker.com
    To: "Jonathan Gardner"
    Subject: Re: Ad blockers
    Date: Wed, 14 Aug 2002 00:52:06 -0400
    X-Mailer: Microsoft Outlook Express 6.00.2600.0000

    A scumbag like yourself probably doesn't understand this, but billions of
    dollars of products are purchased on the internet. MANY people click and
    buy products, just not scumbag leeches like yourself that think you're owed
    something. Also, most websites are paid when you view the ads, not if you
    click or buy something. If you had an ounce of gray matter you would
    understand how all the websites you visit are funded. AntiAdBlocker allows
    the internet to keep running even with scumbags like yourself surfing the
    web and stealing from webmasters. Shame on you.

    AntiAdBlocker

    From: "AntiAdBlocker" webmaster@antiadblocker.com
    To: "Jonathan Gardner"
    Subject: Re: Ad blockers
    Date: Wed, 14 Aug 2002 10:40:56 -0400
    X-Mailer: Microsoft Outlook Express 6.00.2600.0000

    > I can tell from your tone that you are a very professional outfit,
    > nevertheless you did not answer my question so I will take issue with your
    > assumptions. I have no doubt that many things are bought over the
    > internet. I do it myself.
    > But just as with the real world, when I want something I go and get it. I
    > NEVER purchase anything from an unsolicited phonecall.
    > I NEVER purchase something from an unsolicited email.
    > I NEVER purchase anything just because I see it on an ugly billboard that
    > mars the beauty of the natural land nor do I buy things I see on an
    > obtrusive banner ad.

    Hogwash. Internet ads are like TV commercials. You watch the TV channel
    for free and as a condition, they have commercials. It's not unsolicited
    like a telemarketer. It's an agreement that you watch TV or the internet at
    a reduced cost if you view the ads. So first of all, internet advertising
    is not in the same league as junk mail, spam or telemarketers.
    Secondly, don't lie to yourself. Do you purchase ANYTHING that you've seen
    on a TV ad? I'm sure you have so don't even lie. That's the same kind of
    ad as the internet. The ads offset the cost of the program and delivery.

    Third, you must be foolish if you think that no one clicks on an ad and buys
    something. If they didn't, advertisers wouldn't buy anymore ads, would they
    Mr. smart ass? Also, a lot of internet advertising is branding, just like
    TV commercials. Most TV commercials don't directly sell something. They
    just brand a product. Like beer or car commercials. There's tons of beer
    and car commercials but not once have I even seen a beer or car commercial
    that gives a number to call to order beer or a car. That's because their
    branding the product. Many internet ads are the same, just branding.
    Marketing 101, but obviously, you don't have a clue and even worse you think
    you know what you're talking about.

    > These banner ads cost internet users time and bandwidth just to download
    > them to display them and as the ads get bigger the problem gets worse.

    The same could be argued about TV commercials. It costs time and bandwidth
    to view TV commercials, but guess what? Those are the terms of watching TV
    or the internet for free or at a reduced cost. If a TV show has too many
    ads, you turn the channel. If an internet site has too many ads, you turn
    the channel. The notion that YOU are being inconvenienced for getting
    something for FREE is stupid. The fact is that you pay probably a flat
    amount per month for your internet connection, just like cable TV. And just
    like TV, the costs to view the internet are so low because of advertising.
    Think how much cable TV would cost if there were no ads. I can tell you
    already, about $10-$15 per channel per month instead of $30 for 50 channels.
    The same goes with the internet. Ads pay for most of the internet. So your
    $15-$30 internet connection per month would cost hundreds of dollars if you
    had to pay for every site you visited. I don't think you understand, or can
    grasp the fact that if all internet ads were banned tomorrow, either the
    internet would fold or you would be paying several times more for your
    internet connection.

    Internet ads have become more bold because of people like yourself blocking
    ads and thinking that sites shouldn't have ads. I don't think you
    understand that sites don't run off a $10/month server. Most medium-sized
    sites need a dedicated server which costs hundreds a month. And bandwidth
    is about $300/Mbps (about 30 times the home cable rate). I have a single
    site that costs me $2100/month for the server and the bandwidth. And the
    only way to pay for that is with ads. If everyone blocked ads, the site,
    and every other medium to large site on the internet would close and the
    internet would suck. But you probably only care about yourself and don't
    comprehend the big picture.

    > There are many users out there that actually have to pay per the minute
    > and each ad is costing them real money.

    So what? It's your CHOICE to view a site. The ad wasn't sent to you. You
    came to view it! And you're forgetting that those sites you're viewing also
    have to pay for you to leech from them. Is that fair? Maybe you pay by the
    minute, but you're not paying the web sites you visit. And if you're
    blocking ads, you're stealing from the webmaster.

    > Point remains though, that people who block ads weren't going to buy
    > anything from them anyway.

    That is about the most stupid thing I've ever heard and scumbags like
    yourself always use it. I can spot a idiot scumbag like yourself a thousand
    miles away when you use that statement. Listen to me now and understand me
    later. IT DOESN'T MATTER IF YOU BUY IT OR NOT, WEBMASTERS ARE PAID IF YOU
    VIEW THE AD, NOT IF YOU CLICK ON IT OR BUY IT!!!! Let that soak into that
    piece of crap you call a brain. Do you understand yet? Ads are paid by
    impression and are designed for branding for the most part. The fact that
    you click on them or not doesn't make a difference. It's that you VIEW
    them. And if you block ads, you're stealing bandwidth from webmasters.

    > They're just sick of having to pay in time and/or
    > money to be forced to see someone's garish snakeoil logo.

    99% of internet users don't pay by the minute. And even if you're too
    stupid to get a flat-fee internet connection, you have the same option as
    you have with the TV, change the channel if you don't like the program or
    the ads. Stealing from the webmaster can't be justified just because you're
    too stupid to have a flat-fee internet connection.

    > Shame on YOU for perpetuating the ugliness of the web.

    Shame on YOU for stealing from webmasters. I can't wait till AntiAdBlocker
    is on every site on the web so scumbags like yourself no longer get a free
    ride and can't steal from webmasters.

    AntiAdBlocker

    1. Re:A dialogue I had with Anti-Adblocker by unsinged+int · · Score: 5, Informative

      I just went to that guys site, and it had examples of sites using their anti-adblocker.

      So I visited them using Mozilla with popups disabled and an ad blocking proxy, and I didn't see a single ad. Some product that guy's pushing. Doesn't even work.

    2. Re:A dialogue I had with Anti-Adblocker by publicdomain · · Score: 5, Insightful
      I wonder what makes you think that anyone who blocks ads would be even the slightest bit interested in buying something from a banner ad that they saw on a website.
      Regardless of your opinion on the matter, there is going to be interest from webmasters in software that prevents people from blocking ads. People who run websites do have real costs (such as bandwidth), and if they so desire, they do have the right to attempt and deny access (or whatever) to people who block site ads.

      The AntiAdBlocker guy is correct in that it's ad views and not click-throughs that are generally the important thing for the webmaster. Granted, he didn't make his case in a particularly polite manner (neither did you). But he's got the right to produce and distribute his software, just as the Junkbuster etcetera people do. If it wasn't wanted, webmasters wouldn't use it and we'd have no problem. Live and let live.
      --

      J
    3. Re:A dialogue I had with Anti-Adblocker by WWWWolf · · Score: 5, Informative

      So, how long before we see anti-anti-adblocker.xpi? Oh, never mind, just stuff this to prefs.js:

      user_pref("capability.policy.antiantiadblocker.sit es, "http://www.antiadblocker.com");
      user_pref("capability.policy.antiantiadblocker.dom .disable_open_during_load", false);

      ... and if there's domains that use this baby, just stuff the domains there. Popups only for those sites. And still it's possible to further enrichen this by killing the actual popups (could get as simple as "if that's not an antiadblocker window, kill it")...

      No wonder this guy's a bit frustrated. Fighting a desperate war that can't be won, especially if a random non-Mozilla-geek gives a 2-line recipe that makes the anti-adblocker thing to give false positive =)

      Kids: If it's interpreted by the browser, it must get deciphered at some point, and since it is, it can be intercepted and tricked into believing whatever it wants to believe =)

      I think this thing will just further the development of Mozilla's security policy editor that was planned but probably pushed out of 1.0 release plan... It works even now!

    4. Re:A dialogue I had with Anti-Adblocker by Jens · · Score: 5, Insightful
      Honestly: The quoted person's attitude is not very 'professional', but I have to agree with some of what he said.

      I have been trying to find a suitable way of replacing banners on my (commercial) web sites. In the "good old days" banners got me about 0.02 per view, which was about 50% of the price the banner company charged their clients. With our page impressions, these totals would have just about paid for the online costs, and small salaries for two persons, no luxuries included.

      This is all gone now, banner companies don't pay by view any more, and we are still alive mostly by the many partnerships we have been able to establish, not by banners. The pressure to accept more agressive banner terms is rising, however - we don't want our company.com to go titsup.com and lose 100,000s of satisfied people. Just like Slashdot ...

      I don't like (and will never use, unless my life depends on it) pop-up banners or floating banners or things like that. It's a one-way tunnel that is constantly getting worse, and never going to end. I think explaining to people WHY the Web isn't (and can't be) totally "free", at least not for non-hobbyist sites, will help more in the long run. Providing anti-ad functions, anti-anti-ad extensions and anti-anti-ad-blocker plugins is just plain SICK. IMHO.

      Be honest: Would you be interested in a re-introduction of the HTTP/1.1 "Cost:" header - or similar measures - and pay 0.02 per mouse click? Because that is what you "pay" indirectly to the company providing you a service.

      If the service is bad, then don't use it, full stop. If you use anti-banner software you are effectively cheating the webmaster into providing you his service, without paying for it. It's like going to a restaurant and not paying because you didn't want to see the ads on the inside cover of the menu.

      And please kill the "additional cost" argument, it's rubbish. Your internet costs are larger because you have to download banner ads, right? Of course: Your internet connection is the vehicle to transport you to the service you want to access, it has NO connection with the actual service (most of the time anyway). Do you expect to get everything for free at McDonalds just because you paid the bus to get you there? And perhaps expect McDonalds to actually thank you for your non-paying visit?

      NOBODY expects to get everything for free in the supermarket just because they already paid the taxi. On the Web, this expectation is there, however, and people don't understand that above a certain level, things just cost.

      Why?

      P.S.: Do you expect to get ads in magazines and newspapers banned as well? Because the newspaper is bigger with the ads and you have to pay for the paper, right?
      WRONG. The "Springer" editor house in Germany which sells the "Spiegel" magazine (very popular) published a comparison recently. The magazine costs about 3.- and contains about 40% ads. Without the ads, it would have to cost about 30.- to cover the printing and distribution costs! So, what would you rather have? P.P.S: Reply by email if you want a serious discussion about this. I'm interested.

  7. Conversation with a spammer by Anonymous Coward · · Score: 5, Funny

    I had a similar dialogue with a "Bulk E-mail Promotion Company" a while back, pretty much on the same lines.

    ---

    > Please unsubscribe me from your list. I don't like spam.

    Why do you say that?

    > Well, because it's inconvenient for me.

    Is it because it's inconvenient for you that you came to me?

    > Yes. I would like to unsubscribe from your mailing list.

    What makes you believe you might want to unsubscribe?

    > Because I know I want to unsubscribe.

    Does it bother you that you know you want to unsubscribe?

    > No, what bothers me is spam.

    Earlier you said it's inconvenient for you?

    > Yes, of course it's inconvenient. Do you like spam?

    I don't understand.

    > Do you appreciate getting spam in your mailbox?

    You mentioned that you would like to unsubscribe?

    > Yes, please unsubscribe me from your list.

    Is it because of your life that you are going through all this?

    > Listen friend, my life is none of your damn business. No more spam, end of discussion.

    I would appreciate it if you would watch your tongue!

    > ME watch MY tongue? But you send me mails called "ENLARGE YOUR PENIS 2-4 INCHES GUARANTEED!"

    When did you first know that I send you mails called enlarge my penis 2 4 inches guaranteed?

    --- ... and so on. Eventually I stopped getting mails.

  8. Re:Good by DoctorFrog · · Score: 5, Insightful
    You pays your money and you takes your chance. I haven't entered into any contract agreeing to accept the ad in return for the content, and I didn't force them to put their content out in a publicly accessible manner. If they want to ensure that they get their revenue, they can explicitly ask me if I'm willing to view some ads before I visit their site.

    If instead they want to make unwarranted assumptions about the kind of browser I'm using and/or my Web browsing habits, that's their lookout. I feel no ethical dilemma at all; I am not stealing anything, because at no point did I make any agreement to accept popups. Had I done so and then reneged on my agreement, that would be a different story.

    I get a scad of unsolicited advertising in my Sunday newspaper, too. I usually throw it away without looking at it. No doubt the newspaper would be more expensive if it wasn't there, but that doesn't mean I feel ethically obliged to wade through it so that their business model is justified. A presumption on their part does not constitute an obligation on mine.

    On the other hand, I wouldn't even attept to disable the banner advertising on my Opera browser, because there I did agree to it - it was my choice to accept the ad-sponsored version, and I consider it a fair exchange.

  9. Re:Possible backlash... by lpontiac · · Score: 5, Interesting
    Personally, I don't beleive www.somenewssite.com has permission to open windows on my computer any more than they have permission to launch my applications or download my files.

    "Content" companies don't believe you should have control over the device you use to access web pages (or movies, or music..). For the user to grant or deny "permission" is a ludicrous concept to them.

    I think "Trustworthy Computing", Palladium etc will go some of the way towards addressing this - you will slowly have less and less control over the viewing platform. If you choose to use an alternate viewing platform (eg a pre-Palladium PC), you simply won't be able to view a lot of things. If you attempt to get your old computer to display new content, or to wrest back control of a computer that implements Digital Restriction Management, you'll be in violation of the DMCA (or your local equivalent).

  10. K5 text ads by apsmith · · Score: 5, Insightful

    Personally I think advertisers should give up on the graphics and go back to basics: Kuro5hin textads are unobtrusive but actually quite effective (I read them a lot more than fashy graphics or popups - and the 'haiku' opportunities are endless). The web isn't like a broadcast medium, it's driven by the user, not the broadcaster; ad agencies need to re-think their approach.

    --

    Energy: time to change the picture.