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History of the Apple Logo

Posted by pudge on from the friday-fun dept.

usermilk writes "There is a great article on the history of the Apple logo running at MacNYT.dk." The story's been translated into English, so no worries.

1 of 48 comments (clear)

  1. This doesn't make sense by elliotj · · Score: 5, Interesting

    "... Steve Jobs in April 1977 [4] asked Rob Janoff, art director of the advertising company Regis McKenna Advertising, to design a new logo. The advertising company Regis McKenna, wasn't picked by coincidence to design the new logo. This company had helped for example Compaq, America Online, Intel and other computer companies through their early years [5]."

    Really? So Apple selected Regis McKenna in April 1977 because of the work they had done for AOL and Compaq?

    That's strange because the AOL website says it was founded in 1985.
    And the Compaq (now HP) site claims that Compaq was founded in the 1980s.

    I know Steve Jobs has a good eye for the future, but I suspect he didn't choose Regis McKenna based on the good work they would do in years to come.

    I know this is a cute piece, but the guy who did it just read a couple of Apple biographies and slapped it together with some graphics. It just bugs me when misinformation like this spreads across the Internet.