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Animated Ads in a Subway Near You

Posted by ryuzaki0 on from the rediscovering-the-flipbook dept.

prostoalex writes "A company called Sub Media claims a successful launch of motion-picture ads in New York subway. The ad agency, created by a PhD in Astrophysics, prints ads on Kodak transparencies, so that when the train speeds up, the resulting images create a full-blown motion picture. The first ever ad of this was run for Target in NY, and there is another one planned for Discovery Channel."

3 of 304 comments (clear)

  1. Re:yet another reason to use a car by MisterBlister · · Score: 3, Insightful

    Have you been in a subway for oh, I dunno, the past 30 years? There are already ads plastered all over them, in stations and on trains.

  2. Re:And how does this sell a product? by MisterBlister · · Score: 4, Insightful
    For a while I'm sure it will be a hit because of the novelty. People will see these for the first time and the ad will really register with them because they've never seen anything like it.

    Once every subway tunnel in the world has these though, people will just mentally filter the ads out like they do with 95% of other advertising.

  3. ads are everywhere by jlv · · Score: 5, Insightful

    Not just on transparencies, but on Kodak transparencies . Is that a product placement right on the front of slashdot?