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Five PVR Users Allowed To Join Replay Court Fight

hachete writes with this snippet from the Mercury News: " 'A federal judge in Los Angeles agreed to allow consumers to join the legal battle between Hollywood and the makers of the ReplayTV 4000 digital video recorder to defend their uses of the device.'" The five customers chosen to add some insight include craigslist founder Craig Newmark.

138 comments

  1. Excellent by Anonymous Coward · · Score: 0, Offtopic

    Finally, some GOOD news.

  2. Signs of Intelligence? by Teknogeek · · Score: 4, Insightful

    Finally, a judge wakes up and realizes 'hey, maybe the people who will be affected by this decision should have a voice in it'.

    Every time I consider fleeing this country in terror, something like this happens that makes me reconsider.

    Plus, it probably has the *AA foaming at the mouth, which is always a good thing. :)

    --
    I mod down anyone who uses M$ in their posts. I like to live on the edge.
    1. Re:Signs of Intelligence? by Anonymous Coward · · Score: 0

      I sometimes consider felling the country, too, but then I realize it's completely worse everywhere else.

      That's why we have to stay here and fight fight fight.

    2. Re:Signs of Intelligence? by kenthorvath · · Score: 3, Funny

      What has the AA foaming at the mouth, bribing the judge with large quantities of beer?

    3. Re:Signs of Intelligence? by XO · · Score: 1

      Duh... :) *AA = (MP|RI)+AA

      --
      "Champagne for my real friends - and real pain for my sham friends!" http://ericblade.postalboard.com/
    4. Re:Signs of Intelligence? by Anonymous Coward · · Score: 0

      That's all well and good, but it's a bit obfuse. I use "**aa", as in "The damn-blasted **aas' actions" and "That fragging **aa's such-and-such" and "Sumbitch, nuke the **aa".

      - Arnold Crenshaw

    5. Re:Signs of Intelligence? by Anonymous Coward · · Score: 0

      wrong, that would make strings like MPMPMPMPAA valid, it' just (MP|RI)AA

    6. Re:Signs of Intelligence? by martyn+s · · Score: 1

      why not just type mpaa/riaa? It has just as many characters and is less confusing. Typing *AA, or ??AA saves us some typing, that's it's appeal.

    7. Re:Signs of Intelligence? by Anonymous Coward · · Score: 0
      I sometimes consider felling the country, too, but then I realize it's completely worse everywhere else.

      Well, you're no Paul Bunyan.

    8. Re:Signs of Intelligence? by Anonymous Coward · · Score: 0

      Don't be a cock.

    9. Re:Signs of Intelligence? by Callamon · · Score: 1

      The "*" wildcard is for any number and type of character.. If you want to be more specific you'd use '??AA' or even '(MP|RI)AA'...

  3. Face to Face Meetings by lostchicken · · Score: 2

    This is how to get your point across in these matters. Good for the judge.

    You (yes you) can try to meet with your lawmakers (or their advisors) and discuss issues. Not everyone can meet with someone, but it's worth a try. If every /.er tried to have a meeting with his or her senator about the DMCA, DRM or any other topic, we could really change things.

    Write a letter. Now.

    --
    -twb
    1. Re:Face to Face Meetings by Anonymous Coward · · Score: 0

      when was the last time you (Yes you, lostchicken) went and made an appointment to talk to a senator or some other official and sat down over lunch to discuss the evil's of restricted use? i'm willing to bet never. do i particularly care? not really, I dont' even vote since the people I support have no real chance of winning; indifference does far more harm than anything else... corporations have money to pay people to lobby for them... maybe we should to because no one goes out on their own time to do it... right or wrong it's the truth.

    2. Re:Face to Face Meetings by tve · · Score: 5, Funny

      If every /.er tried to have a meeting with his or her senator about the DMCA, DRM or any other topic, we could really change things.

      Yeah, we would slashdot the senators.

      --

      If there is hope, it lies in the trolls.
    3. Re:Face to Face Meetings by DEBEDb · · Score: 1

      The people you support have no chance of winning. But if you (and their supporters who
      think like you) vote this time, this will get them, and their issue, more exposure the next time. Why not give it a try - this is a real possibility.

      --

      Considered harmful.
    4. Re:Face to Face Meetings by lunenburg · · Score: 2

      If your senators are anything like mine, you MAY get a meeting with some low-level staffer, who will listen to your arguments and then blankly reply that "The Senators supports the rights of artists to protect their work. Thank you for coming by."

      You won't, of course, even get to see the Senator unless you're a big campaign donor.

  4. Good. by Anonymous Coward · · Score: 0

    It is good that some consumers are in court ... when they lose they can go to gaol as well. Bloody thieves!

  5. Wow! by dacarr · · Score: 1

    Finally, a few viewers of Replay TV have the opportunity to tell Hollywood where to put their commercials!

    --
    This sig no verb.
    1. Re:Wow! by Anonymous Coward · · Score: 1, Funny

      Hollywood can put its commercials here.

    2. Re:Wow! by glenebob · · Score: 1, Redundant

      And how would you propose the networks pay for the content you enjoy watching, if they were unable to use commercials to do so?

    3. Re:Wow! by Anonymous Coward · · Score: 0

      maybe some of the $80 dollars i pay for STANDARD BASIC NON DIGITAL CRAPPY LINEUP cable service could go to the broadcasters.. Dont tell me it costs 80 fucking dollars to give me a few channels, maybe if I had all the HBOs and stuff but fuck i have basic cable!!

      My friend in another state only pays $23 for basic cable, that i can understand, and my other friend pays $80 but has A FUCKING SATALLITE WITH MOVIE CHANNELS, SPORTS CHANNELS (not that id want those heh), and music channels... fuck i hate my cable provider.

    4. Re:Wow! by professortomoe · · Score: 1

      A modded up goatse.cx post. That's gotta be one of the signs of the apocalypse, right?

      --
      If I wasn't so lazy, I'd have a sig.
    5. Re:Wow! by Anonymous Coward · · Score: 0

      Pay per view.

    6. Re:Wow! by glenebob · · Score: 2

      Yeah, I feel your pain. I especially like the way the cable people come up with digital cable, which allows them to fit a whole buttload more content on the same bandwidth, effectively lowering their cost of operation, and then proceed to charge a higher price for it.

    7. Re:Wow! by Fat+Casper · · Score: 2
      It isn't my business model. AOL caught on to the fact that even stupid AOLers hate the pop ups. Their response was to cut down on them. Networks are now faced with the fact that even the Survivor crowd doesn't like commercials. Their response, taking a cue from MS/(RI/MP)AA, is to call their customers thieves and refuse to let them chose how to view content.

      I thought it was a low point when MTV viewers chose their own VJ. I hadn't heard they they're choosing network execs from the same talent pool.

      --
      I spent a year in Iraq looking for WMD and all I found was this lousy sig.
    8. Re:Wow! by Maudib · · Score: 0

      And how would you propose the networks pay for the content you enjoy watching, if they were unable to use commercials to do so?

      Im not sure, but I am pretty certain most Americans pay for TV, either cable or satelite. At least that is the case in the North East. Why should I pay twice for any given program? The $50 a month for cable is enough. Its not my problem if the cable companies are bilking them.

      We (the country) need to accept that over time business models and services become obsolete, at which point industries and businesses go bankrupt.

      Creative destruction is a necesary part of capitalism, to interven through congress or the legal system is reactionary and can only lead to decay. Someday Marxists and Republicans will come to realize that they are one and the same.

    9. Re:Wow! by NanoGator · · Score: 2

      Where ya think that content comes from? Does it grow on trees perhaps? Besides, it's not like they phased out analog cable, they provided digital as an alternative. Pay more, get more. It's called 'service'.

      If you want to hate digital cable, here's a better reason: Your VCR won't work with it unless it has a digital tuner. I've yet to see one of those at Best Buy. It's for this reason I may go with Satellite, since DirectTV has a Tivo that works with it.

      --
      "Derp de derp."
    10. Re:Wow! by PastorOfMuppets · · Score: 1

      Two Words: product placement.

      --
      If you don't have anything nice to say, shut up you stupid prick.
    11. Re:Wow! by Anonymous Coward · · Score: 0

      Yeah, one of them. I believe another is Microsoft releasing the complete Windows XP source code under the GPL.

    12. Re:Wow! by Anonymous Coward · · Score: 0

      Yeah! Didn't you ever watch The Truman Show?

    13. Re:Wow! by stevew · · Score: 2


      Hmmm - well we could do like Europe (and most of the rest of the civilized world) and pay a licensee fee for each TV receiver. That is one idea. The thing is that the attitude of the *AA types that we have a contract to watch the commercials is the rediculous part of the conversation. I don't remember signing anything - did you?

      --
      Have you compiled your kernel today??
    14. Re:Wow! by brain159 · · Score: 2

      Newsflash, the UK tv license fee "only" funds the BBC (2 terrestrial channels, 5 national radio stations, endless local ones, a 24-hour news channel on c/s/dtt, etc.). The other 2.5 terrestrial channels (ITV, Channel4 and the excrable Channel 5) run ads, as do pretty much all of the extra channels on cable/satellite/dtt.

    15. Re:Wow! by ncc74656 · · Score: 2
      If you want to hate digital cable, here's a better reason: Your VCR won't work with it unless it has a digital tuner.

      The digital-cable box I'm using (a Scientific-Atlanta Explorer 2100) has the ability to control a VCR (in the same manner that most digital-satellite receivers can control a VCR). Going the other way, my TiVo will control it with no problems. It would be nice if the digital-video data picked up by the box could be piped into the TiVo and saved to disk (a la DirecTiVo), but it works well enough if you record at best quality (easy to do when you've stuck one or two big (>=100GB) hard drives in your TiVo.

      (The only problem I've noticed so far is that the cable box shuts off during a brownout, doesn't come back up in the power-on state when power is back, and the TiVo won't turn it back on when it's putting out no signal. Putting the box on a UPS (I have one powering the cable modem, a 10/100 switch, and the TiVo already) would fix that problem.)

      --
      20 January 2017: the End of an Error.
  6. Re:Call me ignorant, but.. by Flakeloaf · · Score: 4, Funny

    Do you really want to see the broadcasting industry go into the shitter

    Hmm... Friends, Big Brother, celebrity boxing, "when someting normal does something dangerous to someone stupid" (FOX only), the Anna Nicole Smith show and the last six years of Saturday Night Live... and you're worried about broadcasting getting worse?

    --

    Am I the only one who heard Roxette to sing "I'm gonna get blitzed for some sex"?

  7. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  8. Scary. by Fat+Casper · · Score: 4, Interesting
    ...whether specific uses -- such as transferring a TV show to a laptop to watch while traveling or using the commercial skip features to avoid exposing children to commercials -- constitutes a legally permissible ``fair use.''

    Apparently only consumers on the suit will answer those questions. Transferring a show to your laptop is fair use. How is skipping commercials fair use?

    Calling that fair use grants the point that not watching commercials is a theft that is only "legally permissible" if there's a kid in the room. Going to get more chips during an ad is obviously now theft. If it's only okay if you've got a kid handy, but then you should send the kid to the kitchen and watch the damn ads yourself. That satisfies everyone, according to the judge: the sponsors are seen, you get your food and the innocent little child is protected from the commercials in a legally permissible way.

    --
    I spent a year in Iraq looking for WMD and all I found was this lousy sig.
    1. Re:Scary. by intermodal · · Score: 1

      your alleged arguement is completely wrong. you're implying that only children should be permitted to be protected from this crap. Any user should be able to be protected from this crap. Calling it "theft" is like calling unauthorized software copying "piracy". Either way it's wrong. the term "demonizing" comes to mind.

      Also, since I don't feel like making two seperate posts, I would like to state at this time that if people are concerned with the bottom dropping out of TV if people don't watch commercials, then these same people need to find jobs that really help society, rather than just delivering alleged entertainment of dubious quality to millions of users with no sense of what their time is worth nor that the entertainment industry's actors, actresses, etc. are so outlandishly overpaid that they (and the politicians and judges) really need to understand that obviously if an industry is going to get greedy over something, they need to understand that obviously this industry needs to modify its payroll and business practices in general rather than clutching to their pipe dreams of insane amounts of money so disproportionate to everyone else's.

      --
      In SOVIET RUSSIA... erm...NSA AMERICA, the Internet logs onto YOU!
    2. Re:Scary. by biggerboy · · Score: 1

      "How is skipping commercials fair use? "

      What's next? Ripping ads out of magazines so you don't have to see them while reading going to be the next thing that's illegal?

      Same analogy. I'm just wondering what's different.

    3. Re:Scary. by Anonymous Coward · · Score: 0

      Read his post again. You two agree.

    4. Re:Scary. by Fat+Casper · · Score: 2
      you're implying that only children should be permitted to be protected from this crap.

      No, I said Calling that fair use grants the point that not watching commercials is a theft that is only "legally permissible" if there's a kid in the room.

      The judge called that legally permissible "fair use." It has nothing to do with fair use, and calling it that grants a point that only the **AAs in their crack-induced stupor think is valid. It's kind of like when Col. Scheisskoph issued statements that there would be no parade on Sunday- its very implication is far more of an encroachment than the statement itself.

      You're entirely right; demonizing is exactly what they're trying to do. Remember: when you download MP3s, you're downloading communism.

      --
      I spent a year in Iraq looking for WMD and all I found was this lousy sig.
  9. Re:Call me ignorant, but.. by WetCat · · Score: 1

    ... another probable results of broadcasters' death:
    - we have only special channels on TV (the only ones what we want) for which we have to pay and they are without ads. (pipe dream?!)
    - people finally go outside to socialize and meet - revival of social clubs etc...
    - as a result of more people going outside and money withdrawn from TV ads market - we'll have more outside ads - as in sweet sixties...

  10. Do it for the children!!! by glenebob · · Score: 4, Funny

    Cars allow people to run over and kill innocent children. Kitchen knives can be used to cut, torture, and kill innocent children. Rocks can be used to bash in the skulls of innocent children.

    Video recorders can be used to make (shitty) copies of movies which can then be distributed on the Internet and viewed by innocent children.

    Box knives can be used to hijack airliners, which can in turn be used to kill innocent children.

    And of course a ReplayTV unit can be used to record porno flics from TV which can then be sent to innocent children for viewing.

    We should outlaw anything that can be used for any sort of illegal purpose. It's simple, really.

    1. Re:Do it for the children!!! by morcheeba · · Score: 2

      I always liked the MPAA's argument for DeCSS: it's a digital crowbar. If only the judge had granted the prosecution's argument and regulated it as such.

    2. Re:Do it for the children!!! by Herkum01 · · Score: 1

      Actually video recorders will be used to transfer shows onto Laptops. The terrorists will proceed to watch the program on said laptop while on a 747 which will interfer with the internal electronics and cause the Airliner to crash. So they are only doing this to protect the airline industry from foreign terrorists who insist on watching Friends.

    3. Re:Do it for the children!!! by Spleener12 · · Score: 1

      Think about that for a second. That would mean that you would essentially haveto outlaw any and all physical objects, including people. Think about it- you can use ANY solid object to beat a person to death with. From a hammer to a dog treat, anything can do serious damage if you use enough force with it. Of course, things like cloth and paper would be hard to beat someone to death with, but you could smother or choke someone with those. You can drown someone with liquid, and gas... well, you can freeze gas and then it's a solid, which means you can beat someone to death with it. Plasma... well, I'm not enough of a chemistry/physics person to know what you can do with that.

      So, in conclusion, if anything that could be used for an illegal purpose was illegal, then EVERYONE would be a criminal. We may as well build a gigantic cage around the whole damn planet.

      Or just get rid of the RIAA, MPAA, Microsoft, and anyone else who wants to legislate such stupid things. Like the people who bitch about video game violence.

  11. Re:Call me ignorant, but.. by EggplantMan · · Score: 1

    The biz operates on numbers; if something is popular, you get more of it. Explain to me how tv can cater to your precise needs without having a tv station for each person in the US. This doesn't seem very feasible to me.

    --

    ?-|||-----x<*))))><
  12. Re:Call me ignorant, but.. by NortWind · · Score: 1

    Ok, you're an ignorant butt.

    Do you really want to see the broadcasting industry go into the shitter?

    So you are saying that if I go there during a commercial, they go too?

    I can hardly wait for the DMCA ruling declaring that owning a mute button is grounds for imprisonment. I'm pretty sure I never signed any contract promising to watch commercials, although they are often better than the programming.

  13. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    I don't know about everyone else, but while some of the times I can't stand commercials, other times when I have nothing better to do I'll just sit through the commercials. Some of them are actually quite entertaining and innovative (hell, almost works of art).

    And on a slightly related note, while on-demand TV is alright for some (that is, viewing the shows you want to watch when you want to watch them), the experience of just turning on the TV and watching whatever happens to be on is far better in my opinion. You get a lot more exposure to shows you otherwise wouldn't think to watch.

  14. Re:Call me ignorant, but.. by Issue9mm · · Score: 4, Insightful

    Seems to me like HBO, Showtime, Cinemax, et al are all making money.

    I imagine that, should the bottom fall out of the advertising model, it will all move to a subscription model, which frankly, suits me fine, since it will (hopefully) allow me to pick and choose which channels I want (Discovery, TLC, History, HGTV, Noggn, Cartoon Channel, etc) instead of having to pay for a bunch of crap I'll NEVER EVER EVER watch (QVC, HSN, TNN, BET, etc)

    -9mm-

  15. Re:Call me ignorant, but.. by gilroy · · Score: 5, Insightful
    Blockquoth the poster:

    How else are television broadcasters supposed to cover their costs?

    Hear, hear! But wait... the invention of TV ended the glory days of radio entertainers! We should ban that, too. Those poor radio stars... And look what the "talkies" did to all those silent movie stars -- they hardly ever land a good part now! Let's ban the movies, at least, the ones with sound...


    As has been said before, and will be said again,


    "There has grown up in the minds of certain groups in this country the notion that because
    a man or a corporation has made a profit out of the public for a number of years, the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary public interest. This strange doctrine is not supported by statute nor common law. Neither individuals nor corporations have any right to come into court and ask that the clock of history be stopped, or turned back, for their private benefit." -- Robert A. Heinlein

    Or, more succinctly,

    Nobody weeps for the buggy-whip makers!

    It's time for them to adapt or die.
  16. Re:Call me ignorant, but.. by EggplantMan · · Score: 0, Troll
    Well said.

    I think the issue is one of convenience. With commercial skipping, yes it is an option, but it is also automated. This is different from what a person would do, because they can't 'skip' commercials. Every time a commercial comes on, you have to make some effort to avoid it, whether it be hitting mute or walking out of the room. Hence nothing is being skipped, but instead dealt with by you, the consumer.

    Isn't it true that you can set commercial skipping once on your pvr and never have to think about it again? To me this seems to be the difference - the effort involved and the lack of a human element.

    --

    ?-|||-----x<*))))><
  17. Damn by Anonymous Coward · · Score: 0

    The ratio of men to women in the personals in craigslist was 10:1. Now, it's going to be 100:1 with the slashdot effect. I might have to meet women in person now.

    1. Re:Damn by Anonymous Coward · · Score: 0

      That's ok... most of the men there are not competing with you, based on the objective you indicated in your post.

  18. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    Not everybody wants to pay for television.

  19. Re:Call me ignorant, but.. by leviramsey · · Score: 1

    Advertising will not die.

    Yes, the 30-second ad's days are numbered. So? There's many other ways of advertising. Product placement is promising (for instance, Survivor integrates products into the show itself), though it could hurt genres where product placement is difficult. Networks will also start selling animated "banner ads" in the corner of the screen.

    What will happen is that Madison Ave. and the TV industry will adapt to PVRs.

  20. Re:Call me ignorant, but.. by tc · · Score: 5, Insightful

    To paraphrase Bruce Schneier, are you suggesting that we make 'interference with a business model' illegal?

  21. Re:Call me ignorant, but.. by Skyshadow · · Score: 5, Interesting
    How else are television broadcasters supposed to cover their costs?

    Let me be blunt: that's really not my problem.

    If the networks can no longer afford their existing business model, they'll just have to adapt. I have no patience or sympathy for industries who, because they can't adapt, try to stop all progress.

    Besides, if you were to examine my list of list of shows to be recorded, you'd notice they're almost all on HBO...

    --
    Every year during my review, I just pray the words "slashdot.org" aren't mentioned.
  22. Switching Channels by Anonymous Coward · · Score: 0

    How is skipping commercials any different than switching to another channel and watching a TV show there? You are still not watching the commercial.

    How about a law saying you can't change channels during a show. Or am I the only one who switches channels during commercials

    1. Re:Switching Channels by vitus · · Score: 1

      You should also made it illegal to turn away
      from TV and go to toilet when one began to watching
      show.

  23. Her Honour, Deanna Troy by SoSueMe · · Score: 1

    "The ruling was a reversal from last week's tentative order, in which Cooper wrote that the case would likely resolve ``many, if not all'' of the issues consumers raise -- without their direct output."
    She must have realised her Betazoid powers were waning and needed "Output" from actual humaniods.

    Dammit, when will these judges realise that we don't have time to tell them what we think.

    That's why we elect/appoint them, so we don't have to think for ourselves.

  24. Did the US help Iraq use chemical weapons in 1988? by Anonymous Coward · · Score: 0
    Secretary of State Powell, through a spokesman, said the officers' description of the program was "dead wrong," but declined to discuss it. His deputy, Richard L. Armitage, a senior defense official at the time, used an expletive relayed through a spokesman to indicate his denial that the United States acquiesced in the use of chemical weapons.
  25. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    Please expplain how this is different than the millions of people who have been fast-forwarding through commercials with their VCRs for the last 15-20 years. So the PVR can skip 30 seconds at a time to save you the 10-15 seconds of pressing a button on the remote and watching the blur of garbage on the screen. Why is that a big deal?

  26. Re:Call me ignorant, but.. by EggplantMan · · Score: 1

    To follow up on my own comment, would you prefer that television shows had commercials grafted directly into the programming? That's the next step. Have you ever heard of choosing your battles? I certainly don't want to use my freedoms to restrict myself in the end; this seems somewhat self defeating to me.

    --

    ?-|||-----x<*))))><
  27. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  28. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    They already are (e.g. World Cup Soccer).

  29. Re:Call me ignorant, but.. by Skyshadow · · Score: 2
    To follow up on my own comment, would you prefer that television shows had commercials grafted directly into the programming?

    Are you being sarcastic, or have you just not caught any of the TV shows produced in the last twenty years?

    --
    Every year during my review, I just pray the words "slashdot.org" aren't mentioned.
  30. Re:Call me ignorant, but.. by deranged+unix+nut · · Score: 2

    And all of the shows that I record are on the scifi channel (which is the only reason why I subscribe to cable) and even though I have the option to skip commercials, I still end up watching about 50% of the commercials in the programs that I record.

  31. Re:Call me ignorant, but.. by Have+Blue · · Score: 3, Insightful

    He does have a point. What are you going to record on that shiny new PVR when no one is broadcasting any more?

  32. Re:Call me ignorant, but.. by Glorat · · Score: 3, Insightful

    Two things came to mind in response.

    1) BBC in the UK have two channels (BBC1 and BBC2). IMHO, they are the best channels in the world in terms of content *and* they don't sport any commercials whatever. They make their money through television licenses. Whether this system is good for all or not is highly debatable (state run televsion) but is nevertheless a half option

    2) What upsets many people is that people *pay* cable/satellite to view their television *and* be forced to watch ads. If ads disappear, the corollary is that subscription prices will increase in conformance with market forces to make up the revenue and cover costs. Some would say that's not a bad thing to pay just for the tele. Me, I don't mind watching television ads, there aren't so many in the UK (ads appear only every 15 minutes here for 3 minutes typically) and sometimes it is entertaining or I learn something. Of course, this latter point is highly subjective!

  33. Re:Call me ignorant, but.. by SoSueMe · · Score: 1

    Where are the mod points when you need 'em!

  34. Re:Call me ignorant, but.. by NanoGator · · Score: 5, Insightful

    "If as a result of pvrs, nobody watches commercials anymore and the bottom falls out of the broadcasting industry..."

    When a TV show or Movie is made, extra steps are taken to make sure that the stage hands and cameras aren't visible in the shot. Unfortunately, they don't always do enough. Sometimes cameras are visible in the reflections of metallic objects. Mirrors are turned to avoid revealing the crew. Heck, the planet that Knight Rider was filmed on has 6 suns in the shape of a rectangle!

    The reason they go through all this extra baloney to keep camera equipment invisible (even though we ALL know cameras were used...) is because it's distracting to the audience. When they can see the boom mic come down above the camera they get snapped out of the immersiveness of the show it breaks up the flow. Out of comfort, they keep these distractions to a minimum.

    Unfortunately, they are aware of this, but they don't understand how commercials really deaden the dramatic impact of a scene. When shows like Quantum Leap really get somebody interested in what's happening, it is a pain in the ass when 2-3 minutes of commercials suddenly break it up.

    They shouldn't be surprised that people would actually spend time to find a way to remove these commercials. It's not just about watching content, it's about enjoying it! You can't enjoy it if you have to hop in and out of it like Sam Beckett.

    I'll tell you all something, it's startling to watch a TV show with the commercials out. It's a big ehough difference that I spent $15-20 on DVD's that contain a couple of episodes. Too bad DVD's haven't caught up with all the content out there.

    --
    "Derp de derp."
  35. Re:Call me ignorant, but.. by asv108 · · Score: 2

    How else are television broadcasters supposed to cover their costs?

    Its really quite simple, CHARGE!

    The best TV is and always will be the TV you pay for either by cable and sat subscription or through public funding.

  36. Re:Call me ignorant, but.. by PotatoHead · · Score: 3, Insightful

    Whatever comes after things begin to change.

    Seriously, not everyone is going to skip the ads, so their will be transitional revenue to allow the current model to change. Also, not everyone will have a PVR for a while --same effect.

    As the numbers grow, other sources of funding for programming will evolve. Look at HBO now. They charge for their programming and have come quite a ways from their old movie only no commercial formats. Some of the programming produced with these models has enough value that it gets resold on DVD.

    So there will be stuff to record for sure, just not the material we have today and that is a good thing.

  37. Re:Call me ignorant, but.. by LadyJessica · · Score: 3, Interesting
    Call me ignorant, but..

    You're ignorant.

    Nobody owes the broadcasting industry anything. If they go under the world would probably be better off. Do you really need to see Friends every week? That bitch Kudrow could use some hard reality that me and my friends who would ordinarily work for a living, but currently are out of work, are feeling right now.

    What about Baseball? Oops, they're on strike because millions-per-year ain't enough? Are you that much of a slave? Do you make millions per year? Can you even sit through a whole, boring baseball game? Tell the truth!

    -- Jessica
    The mutant geek grrl from Hell.

    --

    -- Jessica
    The mutant geek grrl from Hell.

  38. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    Ever heard of product placement? Movies (and to a lesser extent, TV shows) do this all the time. I prefer it to the 2-3 minutes of ads (or channel surfing) for every 8 minutes of content.

    If you're talking about ads superimposed onto the programming (like those annoying logos some stations put in the corner of your screen), I don't think the public would stand for it. Losing 10-20% of the already small screen space to an ad (most likely a bright, flashing, annoying, and distracting ad) would piss off too many people.

    I think a better solution would be to be able to pay for the few shows or channels I like individually, WITHOUT commercials. Better than the current options of either downloading DivXes off the net (a pain to find and watch, and helps contribute to show cancelling) or paying for the whole 300 channel package rather than the cheap 20-channel one that doesn't include, for example, the SciFi channel.

  39. Re:Call me ignorant, but.. by gnovos · · Score: 2

    Do you really want to see the broadcasting industry go into the shitter?

    Frankly, yes. They already OWE us, the people, literally billions and billions of dollars from the FREE bands that the FCC handed over to them. If you think that we somehow owe them something, you are dead wrong.

    --
    "Your superior intellect is no match for our puny weapons!"
  40. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 2, Interesting

    This article in the National Post, Canada a few weeks ago made very interesting points regarding the economic interests involved. To quote ""Don't think for a moment there's a free lunch involved in this," Kellner said in his speech, pointing out that DVRs might make free TV broadcasts a thing of the past in fewer than 10 years and force consumers to pay $250 more a year for cable TV." Sonicblue's Andrew Wolfe sees the comment another way: "Basically, Kellner was saying that people were going to have to pay $20 a month more to get television without commercials. Is that really such a bad thing?"

    $20 per month for commercial free tv? Where do I sign up?

    Derek

  41. HBO by timeOday · · Score: 1

    HBO has as good programming as anybody else, and no disruptive commercials. We're already paying for $40-$50 or more per month, so it's not like advertising is the only income stream. I'd rather have a few good channels than hundreds of crappy ones anyways.

  42. Cost recovery by wytcld · · Score: 3, Insightful
    How else are television broadcasters supposed to cover their costs?

    The other night my housemate and I were wondering, "Is there anything we see advertised on the shows we watch that we actually buy?" At first we couldn't think of anything. Eventually an ad came on for a brand of gasoline I sometimes pump. There are certainly some brands of stuff I don't buy because I'd never want to be associated with the advertising. Has there been any research on the negatives of showing commercials to the sorts of folks who are greatly annoyed by most of them?

    But if you really want me to watch commercials as a condition of receiving television - which I don't consider totally a bum deal since I don't watch much television and have never subscribed to cable - then use technology to allow me to see commercials that are about stuff I might have an actual interest in buying. This should be done in a way that can't trace back to me as an individual. I would gladly watch commercials for, say, portable mp3 players - but showing me commercials for cars is just dumb, since I won't be buying a new car in the next 5 years, and you can't tell or show me enough about a car in a minute to interest me anyway.

    And please don't show me ads for prescription drugs. The last thing I want to do is justify the further inflation of medical costs to pay for these ads; and I really don't want to think about other people's diseases when I'm trying to relax into some escapist TV - or even focus on the nightly news, for that matter. I mean, old people are depressed, need diapers, and the males can't get it up without help ... but do I need to meditate on my still-years-off future decay every time I want to luxuriate in the fires and floods besetting distant parts of our greenhoused world?

    --
    "with their freedom lost all virtue lose" - Milton
    1. Re:Cost recovery by follower-fillet · · Score: 1

      > but showing me commercials for cars is just dumb,
      > since I won't be buying a new car in the next 5
      > years, and you can't tell or show me enough about
      > a car in a minute to interest me anyway.
      Although keep in mind there is the whole thing about "image" marketing. They don't only want people who buy their products to think they have a product worth having, they also want people who *can't* buy their products to think that too. That way the buying habits of their customers are positively reinforced...

    2. Re:Cost recovery by mpe · · Score: 2

      Has there been any research on the negatives of showing commercials to the sorts of folks who are greatly annoyed by most of them?

      There's also the issue of overplaying the same ad, overplaying ads for the same product (sometimes where someone has come up with a clever series or set of ads the broadcaster appears to have made a mess of actually showing them) or overplaying ads for the same type of product (maybe the audience for a programme isn't as typecast as the ad schedulers think).

      then use technology to allow me to see commercials that are about stuff I might have an actual interest in buying. This should be done in a way that can't trace back to me as an individual.

      It's quite possible for an ad which asks you to call a phone number, go to a URL, etc to provide feedback on how effective specific ads are. This sort of thing has been used for a long time in print media ads.

  43. Re:Call me ignorant, but.. by EvanED · · Score: 3, Interesting

    >>Explain to me how tv can cater to your precise needs without having a tv station for each person in the US. This doesn't seem very feasible to me.

    Hmmmm.... the internet seems to do it pretty well. Even the cable company does; you think they have a separate network for people who get basic cable, extended cable, and digital cable, not to mention the various combinations of channels you can get when you combine that choice with the option to get the subscription channels and cable modems and pay-per-view. Of course not. Access to content you don't pay for is essentially prohibited.

    It shouldn't be too hard to provide indivudial channels which the end user can choose. Perhaps charge per channel per month, with an option to pay per program on channels that you don't subscribe to, etc.

  44. Re:Call me ignorant, but.. by gilroy · · Score: 2
    Blockquoth the poster:

    He does have a point. What are you going to record on that shiny new PVR when no one is broadcasting any more?

    I don't know. Maybe nothing -- but I doubt that, as there is an awful lot of money to be made, if you can figure out how. Maybe the same old crap that's on now -- not everyone will use these things and perhaps the transitional revenue will be sufficient to keep "network TV" in play. And maybe something decent, as TV producers are freed from the limitations imposed by the standard 5-act commercial-driven format.


    I don't know. It doesn't matter. I wouldn't want innovation stifled and fair use rights trampled just to preserve the things I watch on TV. There are a few shows I like, but they're just not worth the boot on my neck that Hollywood seems to think they require.

  45. Possible infringing uses don't outlaw a device by eggboard · · Score: 5, Insightful

    I'm one of the defendants -- why doesn't anyone ever say the suit includes regular Slashdot reader Glenn Fleishman? cuz Craig is arguably much cooler than I. One large part of my involvement in the suit is that I don't believe that any company nor the government should be allowed to outlaw devices or uses or media formats before or after the fact because there simply might be some ways in which that technology could infringe on copyright.

    Copyright is held in the public interest -- it's part of the public good as a means to ensure the creation and dissemination of knowledge. Fair use is a tool to allow individuals to have reasonable access and use of materials they license or buy from copyright holders. With the expansion of copyright law, there's no connection any more between the notion of copyright as a limited grant by the people of the United States (and other countries, too, of course) and the utility to which that copyright can be put to use.

    I'm an author as well as a defendent in this case, and I support copyright as a method by which words, images, and motion can be protected for a limited time to allow the artists, writers, and other creators to make a living. If other modalities arise in which I would copyright nothing but still be able to pay the bills, I would certainly be interested in that as would most authors I know.

    The point is this: I don't ask Xerox and Canon to stop selling copy machines because they might photocopy articles that appear in magazines. I don't ask ISPs to filter all content because my words might pass through without payment. I don't require my readers to peruse advertisements and read my articles in one sitting. (You can make the case that one useful item built into new color copiers is their ability to recognize when currency is being photocopied and prevent it -- that has compelling public and private interest all over it, even though it prevents certain kinds of art.)

    --
    Freelance tech journalist for the Economist, MIT Technology Review, Macworld, and others
    1. Re:Possible infringing uses don't outlaw a device by gmhowell · · Score: 1

      Holy shit! A slashdotter who put their money where their mouth is.

      How about starting a journal to keep us updated?

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    2. Re:Possible infringing uses don't outlaw a device by eggboard · · Score: 4, Interesting

      Weirdly, none of us have thought about a blog or journal on the case. I wonder what our lawyers will think? EFF has a truly terrific, hip bunch of people behind this (not just saying that because they read Slashdot), and I wouldn't be surprised if we could pull something off like that. Thanks for the suggestion!

      Yeah, when Larry Lessig said at OSCon, what are you doing? I thought -- Hey, I'm actually doing something! I hope to attend the actual trial.

      --
      Freelance tech journalist for the Economist, MIT Technology Review, Macworld, and others
    3. Re:Possible infringing uses don't outlaw a device by Chris+Burke · · Score: 1

      Kick ass. No, I have nothing more than that to add. :)

      --

      The enemies of Democracy are
    4. Re:Possible infringing uses don't outlaw a device by Anonymous Coward · · Score: 0

      Here is your other modality besides copyright.

    5. Re:Possible infringing uses don't outlaw a device by gmhowell · · Score: 2

      I can certainly see where they might not want you to say too much. But even if you could say "I was deposed today.... Attorney submitted brief yesterday.... etc." Or even just post a blurb saying "eff page on trial updated today". Certainly these very factual things couldn't cause a problem.

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    6. Re:Possible infringing uses don't outlaw a device by SWPadnos · · Score: 2, Insightful

      Congrats on possibly being able to say your peace to someone who might actually give a damn.

      Things to note when (if) speaking to the Judge:

      1) As your message title said, "Possible infringing uses don't outlaw a device". Look at guns. The right to bear arms is in the constitution, but there's nothing to say what kind of arms are allowed, so something like a sword or dagger would qualify just as much as an M16. (ie, guns could be outlawed without a constitutional crisis) Obviously, the most efficient method of killing someone with a bullet is by accelerating it with a gun. Yet the gun is not illegal to own (nor the bullet), it is only illegal to use it for - you guessed it - illegal purposes. (Incidentally, a handgun has few legal uses - fewer than a PVR. They may used for target shooting, and for self defense. It's sometimes allowed, but very rare, to hunt with a pistol.)

      Of course, it may be wise not to link PVR's with guns - you never know how an MPAA lawyer might twist that one :)

      2) The television industry sends out copyrighted information without first licensing it (to the viewer). If I rent/buy a tape or DVD, there is an FBI notice on it, telling me what uses aren't allowed. To say that I have fewer rights to something for which there has been no notice given, nor any license agreed to is insane. Remember - I can pause, rewind, stop, piss, whatever with the tape or DVD.

      3) The argument that there is "an implied agreement to watch the commercials" is complete crap. The TV station has agreements with their advertisers, to put the commercials on the air at certain times, or during certain types of shows. There is no agreement with the viewer to watch. None. The TV station pays the network for programming, and the advertisers pay the TV station for product exposure. End of story. I (as a viewer) have always had the right to: a) channel surf; b) take a piss; c) make popcorn; d) turn off the TV; or e) watch the commercial. It is my choice as the viewer. I choose what shows to watch, and what commercials to watch. The TV station chooses what shows to broadcast, and what/when commercials will be broadcast. If they have the right to require us to sit through the commmercials, the obvious next step is to make certain shows mandatory as well. That would be terrible - imagine having to watch reruns of "Rosanne".

      4) The industry lawyers claim (from the EFF page about this suit) "... commercial skipping infringes copyright and digital recording aids piracy." Of course, the telephone also aids piracy. So does the post office. And the interstate highway system, and the oil industry, and the auto industry ... Basically, any tool that a pirate uses helps piracy.

      The really funny part of this is that the TV stations/networks have been broadcasting modified versions of TV shows for years. They cut out segments of the shows so that more commercials can be fit in. One hour TV shows used to be 52 minutes or so, now the same show would be about 42 minutes. It's interesting that the TV stations claim that we are illegally not watching parts of the programming when they are actually preventing us from seeing the whole show in many instances.

      Here's to making a difference.

      --
      - The Sigless Wonder
    7. Re:Possible infringing uses don't outlaw a device by Technician · · Score: 2

      You can make the case that one useful item built into new color copiers is their ability to recognize when currency is being photocopied and prevent it --
      You could also make a case that the copier does not have to recognise the currency, but must distort everything copied by 20% in size or more. That's very much like the SDMI standard for audio recording. To meet the standard, the analog input must be Monural Voice quality bandwidth limited.
      That sounds like a photocopier that can't make correct size/color/resolution copies, but can output your online purchased e-newspaper with finely detailed advertisements. Basicaly, it's to be an output device, not a copying device.

      --
      The truth shall set you free!
  46. great analogy by Anonymous Coward · · Score: 0

    --great analogy here -->What's next? Ripping ads out of magazines so you don't have to see them
    while reading going to be the next thing that's illegal?

    --I was thinking that meself. Their lawyer in this suit should do exactly that. Walk up in front of the court and judge, show them a magazine that he bought, it's now his property. Tear out an ad, crumple it up, throw it away. fold open to a page of an article he likes, make 3 copies, hand them to his friends to read. Let his kid cut out some pictures to paste into a school report. Show the jury how it's "the same thing".

    This is all stuff most everyone has done, no one has any problems with it, and there's NO DIFFERENCE with doing the same with digitzed media of any sort. Any jury would find for the plaintiffs in this case, if a similar plan was followed-maybe anyway.

  47. I thought they were already testing that by DinZy · · Score: 0

    I thought they were testing the TV version of popup ads. Its gonna end up like Headline News where 1/3 of the screen is news and the rest is info. the info her being ads of coirse

  48. Re:Call me ignorant, but.. by alsta · · Score: 3, Interesting

    I was of the (obviously incorrect) illusion that paying for cable TV was actually a way to pay the broadcasters so that there didn't have to be commercials..?

    I too have very little sympathy for the content industry for similar reasons.

    --
    Wealth is the product of man's capacity to think. -Ayn Rand
  49. Re:Call me ignorant, but.. by kimgh · · Score: 2, Insightful
    "If as a result of pvrs, nobody watches commercials anymore and the bottom falls out of the broadcasting industry, what do you propose to do with the countless people who were employed by said industry and now are jobless with mouths to feed? Do you really want to see the broadcasting industry go into the shitter? Having your freedoms is one thing, but destroying somebody's livelihood is another."

    I dunno, but (content-wise), it seems they are already there!

  50. Re:Call me ignorant, but.. by BitHive · · Score: 2, Insightful
    Fuck that--why do people feel like they're obligated to get all of their fucking entertainment from TV? If people would just turn the goddamned thing off and, I don't know, read a book, teach themselves C++, build model airplanes, play a musical instrument, spend time with their families, go fishing, whatever, don't you think this nation would be a lot better off?

    Fearing the demise of television reminds me a lot of the Futurama scene where Bender throws Fry's beer into the TV, smashing it. Fry exlaims indignantly, "Hey! Now what am I supposed to drink and watch all day?" TV is a lifestyle for a lot of people, not just a gadget that can be used to watch certain, specific things. I think it's disgusting, and it's contributing to the ignorance that causes most of the problems we see today in the US.

  51. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    >shows produced in the last twenty years?
    >
    >
    Last twenty?!? Try from the early 50's. Just watch some of the *Really* old quiz and varity shows from that time. They litterly hit you over the head with those ads.

  52. Re:Call me ignorant, but.. by kimgh · · Score: 2, Interesting
    This brought to my mind another SF author, Carl Sagan. In his 1985 novel, _Contact_, one of the characters, Hadden, had invented a device called Adnix, which automatically muted TV ads. There ensued both a legal battle and an arms race, and Hadden won both, but was branded un-American by the Ad Counsel.

    It appears Sagan was remarkably prescient, and I hope that he's right about the outcomes of both the legal fight and the arms race!

  53. Product placements/need new biz model by Anonymous Coward · · Score: 2, Interesting

    Some advertisers already have caught onto the fact they need to change their advertising strategy by adding product placements to shows. Take a look at that wacky American Idol on FOX TV - they have product placement with Coke and Ford. Luckily I can TiVO through the Ford things. Can't quite FF through the show with coke overlays logos and judging with Coke cups on the table. Funny thing I only tuned in after I read an article about type of product advertising they were doing.The phone in thing seemed a little suspect.

  54. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    Well said!

    For a lot of people, TV is their life. They work, eat, watch TV and sleep. They have nothing to look forward to. How do we as a society motivate those people? And when they say 'fuck you, I want my TV and beer!'??

    I love the PVR technology and want to play with it under Linux rather badly.. But I don't have cable and don't watch TV other than Formula 1 races and CART races. So spending a bunch of time so I could watch garbage TV would be a waste (and you can waste your life away watching just good educational programming...).

  55. Re:Call me ignorant, but.. by EvanED · · Score: 2

    "Students in Japan beat the heck out of American kids in important areas like science and math, and not acting like an idiot in public. That's because American kids, instead of studying, would rather spend their time in front of television sets that are made in, er... Japan."
    -Drew Carey, as quoted in Joke Soup

  56. Fair Use by Jerf · · Score: 5, Insightful

    "Fair Use" is a specific legal concept that we're probably hurting ourselves by misusing all the time like this. It is unlikely that skipping commercials is "Fair Use". Wrong problem, wrong concept, wrong argument.

    The real question is, since when are we obligated? I'll leave the sentence fragment like that, because it makes more sense then specifying the obligations. Exactly at which point did we become obligated to watch commercials? Where are these obligations stated? How did we agree to these obligations? Who the hell seriously believes in these obligations? What legal basis do these obligations have?

    Are we equally obligated to watch every single commercial that comes into our home? Are we obligated to watch the same damn Burger King commercial all 4000 times it is on a day? (One could interpret it that way.) What if we only watch part of a show? What if we only watch two minutes of the show, then leave? Are we obligated to watch some commercials later?

    Are we all going to be in deep legal poo-poo for retroactive penalties for not watching commercials? Can the judge rule in favor of the obligation theory when he or she has almost certainly not behaved that way themselves? Do the executives making these insane claims themselves watch commercials? ... or TV at all? (Are they specially immune because they are executives?) As a democratic republic, can we seriously believe this argument has the slighest basis in law when every television watcher and voter does not agree with it? Isn't that where the law ultimately derives from, not the means-are-ends fantasy-land interpretations of the law promulgated by Big Copyright?

    Fair use is a phrase best left unused by Slashdotters, as most of them get it wrong. The real questions in this case are trivialized by using the fair use concept. (Look it up.)

  57. It is about the advertising by fermion · · Score: 5, Insightful
    Although many have whined about how television can't support itself without ads, and what will happen to all those unemployed people if there was no television, and the predictable response that the purpose of legislation is not to prop up failed business models, all these miss the point.

    The purpose of television is the advertising. If there was no advertising, there would be no commercial need for TV in the US, not even PBS.

    American Corporations depends upon broadcast television to market their product and brand their trade and service marks. TV has been very kind to the U.S. corporation, allowing mega corporations such as McDonalds, WalMart, and Coca Cola to create a unified vision of their corporation in the public mind, one that often has little to do with reality. Broadcast television has, in effect, given the corporation a means to brainwash entire generations.

    To the U.S. Corporation an end of television commercials means an end of a powerful marketing technique. If McDonalds is not allowed to brainwash the kids to annoy their parent for a Kids' Meal, what is to stop the consumer from just going to the restaurant next door, or, god forbid, actually cook a nutritious meal? If WalMart is not allowed to push the fallacy that they provide the best value, what is to stop the consumer from going to a store where the workers are actually paid for the hours worked? If Coca-Cola did not constantly equate itself with the American Way, would there be any reason for us not buy Shasta?

    Some may think I am exaggerating, but I am not. TV has been critical in the evolution of the American Corporation and the mass adoption of new products. For instance, when instant coffee first came out, it was not widely accepted. Most women at the time were homemakers, and making real coffee for their husbands was considered part of their duty. Instant Coffee producers launched a large scale campaign to equate instant coffee to loving one's husband, by way of having more time to be with him. We see the same thing in recent paper plate commercial aimed at the single mom. By using paper plates, the single mom has more time to spend with her kids, and therefore only a mom who did not love her kids would not use paper plates. Every few minutes on kids' shows, McDonalds equates going to their restaurants with loving your kids.

    So, now perhaps we can stop all this silly talk about the quality of TV, or that maybe we can just start paying for TV. The sole purpose of a television program is to deliver a large number of a certain demographic to an advertiser. Nothing less, nothing more. Advertisers know how important this is, and will often pay inflated prices to insure their influences. This is particularly true for certain groups such as young men. This, by the way, explains why male professional sports do so well.. Such sports are also a vehicle to deliver a demographic to the advertiser. The value of such entertainment to us as consumers is far less than the value to the advertiser. We would unlikely to be willing to directly pay that kind of money.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    1. Re:It is about the advertising by Lysander+Luddite · · Score: 2

      I'm confusedd. Is this an argument for TV or against it?

    2. Re:It is about the advertising by InspectorPraline · · Score: 3, Insightful

      Against it. What he is saying is that television has become such a widely successful marketing tool that companies will pour millions into a tiny 30-second time slot, all to get you to buy their product. Commercials are designed to make you feel as though you are somehow less of a person, less intelligent, or inferior to everyone else unless you buy their products or use their services.

      The beer commercial is the classic example of a product that is so constantly associated with a vision that is not even remotely associated with reality. Since when does drinking a beer magically turn you into a stud whom the girls can't resist? As I see it, beer has a nasty tendency to make you slow, stupid, potentially dangerous, and generally repulsive if you aren't careful.

      The images that fermion mentions are equally as ludicrous. That's why they're great examples. Taking your kids to McDonalds does not and never will equate to properly loving and caring for your children. Coca-Cola is not synonymous with the American dream. Anyone who believes that drinking Coke will automatically make you successful deserves whatever fate is handed to them.

      This is why a recent Ask Slashdot ran chills up my spine. The De Beers diamond cartel designed a series of commercials (none of which are running anymore, thankfully) that actually had the gall to tout the sales pitch "how else can two months salary last a lifetime" when everyone knows that a diamond is not going to keep your marriage intact. Your wife may love it, but if YOU aren't a good husband then no amount of jewels will help.

      But then again, we know this. It's the masses who don't.

      --

    3. Re:It is about the advertising by koreth · · Score: 2
      If there was no advertising, there would be no commercial need for TV in the US, not even PBS.

      What about HBO, Showtime, and the like? A pretty significant percentage of what I watch is on those two networks, and I can guarantee you their CEOs don't care what I do with my fast forward button as long as I remain a paying subscriber.

      No question that television advertising is an important influence on culture, but there's a proven business model for TV without ads. (Not only that, the shows on pay channels seem to be better on average, though of course that's a matter of personal taste.)

    4. Re:It is about the advertising by Lysander+Luddite · · Score: 2

      GUess my joke wasn't funny.

      Seems to me that the exact thigns you cite is a good reason to avoid TV altogether. Having TV disappear due to skipped commercials seems to me to just fine.

    5. Re:It is about the advertising by fermion · · Score: 1
      I generally do not reply to myself, but I realize that I lost my train of thought about halfway through.

      The main thing I was trying to point out is this fight is only partially about the out dated business model of television and the need for TV to adapt or die. The case is also only partially about copyrights and the ability of the view to time and space shift programming.

      A very large component, IMHO, is the use of TV by the American Corporation. Although non-advertising TV may be possible, it isn't just a matter of everyone saying they will pay $100 a month to support the medium. TV is just to valuable an advertising stream. The corporation is not going let that stream go without a big fight.

      There are two examples. One is the desire of hard liquor to get back on the air. Even though print advertising and sponsorship is very effective, and very cheap, it does not allow those companies to create the unified image of TV advertising.

      Second is the defunding of PBS. This allowed advertisers to reach a very difficult demographic. PBS cost the government very little money. However, the existence of such an unreachable demographic was a serious thorn in the US Corporation business model. Therefore a great deal of money was spent to remove the funding.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    6. Re:It is about the advertising by Anonymous Coward · · Score: 0

      Basically, what you're saying is that TV advertising is going the way of the web advertising. Each advertiser will be willing to pay less for a commercial, and therefore the networks will just put more commercials in a 30 minutes show to make up for lost revenue.

      It seems like what you're really saying is the effectiveness of television advertising is going to be so bad that they are going to have to create more effective means of advertising. Either that, or just put more advertisements in our face.

      A few things could happen, here.

      Option #1: TV Shows will get better keeping the consumer base high. Good TV shows means more viewership, which means better TV overall.

      Option #2: Shakeout. Channels on the low end that can't keep the viewer eyes will die off.

      Option #3: More sex, more nudity, more obscenities, more episodes of South Park with naughty words. Carlin's 7 dirty words drops to only 2.

      Option #4: Advertisers split demographics between tivo-watching group and non-tivo-watching group. Advertisers favor shows watched by non-tivo-watching groups.

      Option #5: 30 second ads decrease in number, advertisers demand more product placement and other more annoying types of ads in their place.

      Option #6: Networks raise their cost to cable companies. Cable companies drop stations like, TLC and Food Network, and bring on cheaper networks like "The soap channel" and "The Game Show Network."

      Option #7: Entertainment companies pay congress enough to pass laws against PVR's.

      Note that not all of the options actually increase the quality of television -- and that's important. People will be driven towards the subscription model, like option #8:

      Option #8: Viewers move to subscription services more and more.

      That's the real beauty of HBO's model, they have a solid consumer base, and have proven that people will pay money for entertaining programming -- commercial free. Viewers receive less channels, but are happier with the shows they see.

      Channels like HBO, being entirely consumer driven, will be much happier to move to services like DTV faster than the rest of the industry.

      The death of network TV is when the best of the network shows move to premium cable. Or when you see a HBO - Series network to align itself directly against prime-time network viewership.

  58. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0
    Unfortunately, they are aware of this, but they don't understand how commercials really deaden the dramatic impact of a scene. When shows like Quantum Leap really get somebody interested in what's happening, it is a pain in the ass when 2-3 minutes of commercials suddenly break it up

    They shouldn't be surprised that people would actually spend time to find a way to remove these commercials. It's not just about watching content, it's about enjoying it! You can't enjoy it if you have to hop in and out of it like Sam Beckett.

    You just broke the first rule of persuasive writing: don't ever, and I mean ever, use "Quantum Leap" as a key point in your argument. If this show really puts you on the edge of your seat, I'd say you have been the victim of too many dramtic impacts--to the head.
  59. Re:Call me ignorant, but.. by NanoGator · · Score: 1

    "If this show really puts you on the edge of your seat, I'd say you have been the victim of too many dramtic impacts--to the head."

    Ummm okay. Your questionable taste in television shows has failed to deliver a dramatic impact to my point. Heh.

    --
    "Derp de derp."
  60. Re:Call me ignorant, but.. by darqchild · · Score: 1

    Okay. I'll call you ignorant. What we have here, is an industry that wants the government to legislate protection for their outdated business model, because that's cheaper than evolving to meet the needs of the marketplace. The idea that this should happen goes against the very fabric of our capitalist economy that we have worked so hard to build. I honestly would like to see the broadcasting industry go into the shitter. That's where we're supposed to put shite... right?

    --
    What? Me? Worry?
  61. it is about a penny per commercial you're worth by geekotourist · · Score: 2

    Or $1.20 per hour of commercials (not the show) that the station gets paid by the advertisers for each viewer. My time is worth more than 2 cents a minute: I'm willing to pay that penny for each commercial I don't have to watch. The TV industry will have to learn to adapt, rather than force me to watch dreck for pennies. This essay by Brad Templeton (of the EFF) covers some possible business models TV could take.

  62. Re:Call me ignorant, but.. by Snover · · Score: 1
    2-3 minutes of commercials
    What stations are YOU watching? Commercials around HERE last 5-8 minutes. Longer if it's an hour-long programme.
    --

    [insert witty comment here]
  63. Re:Call me ignorant, but.. by NanoGator · · Score: 2

    If that happened here I'd have my cable disconnected. *Hopes somebody at AT&T is reading.*

    --
    "Derp de derp."
  64. Outlaw peas! by LX.onesizebigger · · Score: 1
    Think about that for a second. That would mean that you would essentially [have to] outlaw any and all physical objects, including people. Think about it- you can use ANY solid object to beat a person to death with /.../ things like cloth and paper would be hard to beat someone to death with, but you could smother or choke someone with those.

    You are absolutely right. Anything is lethal. I'm not even going to make the joke about resting in peas.

    --
    I for one welcome our new SCOviet Russian overlords to whom all our base are belong.
  65. Re:Call me ignorant, but.. by vitus · · Score: 2, Insightful

    >Having your freedoms is one thing, but destroying somebody's livelihood is another.

    Are you a Communist?

    I remember living in Soviet Union where we was
    told every day that we should give up our freedom
    and propriety (if anybody in Soviet union had any)
    to help starving children somewhere in the Third World, tortured by evil Americans, or to build
    bright future for our own grandchildren or to something else.

    In 1991 we said "enough' and throw communist goverment away.

    Now, evil American capitalists, which do not need
    assistance of their own people to fight Cold War
    with us anymore, begin to borrow communist ways
    of propaganda, which are aimed to get more money
    from the people without giving any real goods
    back.

    And they was able to brainwash innocent slashdoter
    enough to make him feel that he is obliged to
    pay people, who brainwash him, otherwise
    these poor people would starve.

    I suspect that some our most competent brainwashers emmigrate into US and were hired
    by advertising industry. Patterns are too recognizable.

  66. Re:Call me ignorant, but.. by bsane · · Score: 1

    Isn't it true that you can set commercial skipping once on your pvr and never have to think about it again? To me this seems to be the difference - the effort involved and the lack of a human element.

    It definately doesn't work that way on a Tivo. You have to manually ff through the commercials. You can set up a 30 sec skip button. Tried it a few times and then went back to fastforwarding, it just works better.

  67. Re:Call me ignorant, but.. by mpe · · Score: 2

    How else are television broadcasters supposed to cover their costs?

    What exactly is sacrosanct about the television broadcast industry? (Or for that matter the record industry or the movie distribution industry.)

    If as a result of pvrs, nobody watches commercials anymore and the bottom falls out of the broadcasting industry,

    Programming with intermixed commercials quite clearly isn't the only possible business model for broadcast television. Nor is broadcast television the only possible method of getting content from the production company to the viewer.

    what do you propose to do with the countless people who were employed by said industry and now are jobless with mouths to feed?

    Having companies even whole groups of companies fail is part of capitalism. Other areas such as airlines and telecom suppliers are not doing too well right now. But no-one is calling for special legislation to force people to fly or to force people to buy additional telephone lines.

  68. And upgrades don't have a cost ??? by Salgak1 · · Score: 1
    Let's see. . . analog cable. Lay wire, occaisional amplifier on circuit. Old technology, thus cheap. Costs sunk anywhere from 5 to 25 years ago for infrastructure.

    Now. . .digital cable. Whole new signal-processing infrastructure, new set-top boxes. Amplifiers will need to amplify AND regenerate the signal: digital signals tend to go to much over a given distance without active regeneration. Hence, the 185M Cat5 limit, or the chain of 5 devices rule when laying out network wiring/infrastructure. Lots of new stuff. Operating cost will likely be less, but have you forgotten about implementation costs ???

    1. Re:And upgrades don't have a cost ??? by Anonymous Coward · · Score: 0

      185M limit has very little to do with signal degredation.

      It has everything to do with the distance that the signal will travel on the wire at the current bitrate to prevent collisions from occuring AFTER a full packet has been output to the network.

      Now, based on that non-artificial limit the output signal is matched up nicely so you can probably only exceed the spec by about 20% with most configurations.

  69. Re:Call me ignorant, but.. by mpe · · Score: 2

    Hear, hear! But wait... the invention of TV ended the glory days of radio entertainers! We should ban that, too. Those poor radio stars... And look what the "talkies" did to all those silent movie stars -- they hardly ever land a good part now! Let's ban the movies, at least, the ones with sound...

    Also could have banned ice making machines, they put the ice cutting and shipping industries out of business. Airliners put ships out of the business of mass transport of people over oceans. The invention of the motor car put many industries related to horse transport out of business.
    Sometimes industries adapt, taxis easily made the switch from horse to internal combustion engine, cruise liners providing recreational trips is big business, involving ships much larger than those which used to be major "people transporters".

    Nobody weeps for the buggy-whip makers!

    Or the buggy makers, not all of whom turned to making "horseless buggies". Equine vets who couldn't simply become car mechanics. Horse breeders. Farmers and distributers of horse feed. Those responsible for cleaning the streets of horse manure and dead horses.

  70. Re:Call me ignorant, but.. by Timinithis · · Score: 1

    I can see one of the defendant's aruments now.

    Your Honor, I would like to bring your attendtion to Defense Exibit A. This will be shown right after we return from a word with our Sponsors.

    Enter Defendant #2: Are your robes as black as they should be? New Woolite helps keep black robes black....(after 5 miuntes return to Defendant #1)

    Defendant #1: And now to Exhibit B. Oh, you missed A? Maybe we shouls rewind..but that would not be allowed if the ReplayTV has their way...

    --
    Sig? What's a Sig?
  71. Re:Call me ignorant, but.. by gilroy · · Score: 2
    Blockquoth the poster:


    Nobody weeps for the buggy-whip makers!

    Or the buggy makers, not all of whom turned to making "horseless buggies".

    Fair enough. I like to use the whip manufacturers because their product is only incidental to the goal. That is, you use the buggy to travel. You just use the whip to motivate the horse. It's necessary for movement if your model is horse-and-buggy. But it's not fundamentally necessary for movement.


    Much like all these content providers, who are -- under the current model -- needed for the distribution of music, TV, whatever. Under a new model, they become overpriced unnecessary middlemen... just like the buggy-whip makers. (And I like the connotation that the content providers whip their artists to motivate them...)

  72. Re:Call me ignorant, but.. by mpe · · Score: 2

    BBC in the UK have two channels (BBC1 and BBC2). IMHO, they are the best channels in the world in terms of content *and* they don't sport any commercials whatever.

    The BBC does carry advertising, both programme trailers and promotion of other parts of the corporation (some of which is most definitly commercial advertising.) What it does not have is commercial advertising for third parties. The advertising carried by the BBC also virtually never appears in the middle of a programme either.

    Me, I don't mind watching television ads, there aren't so many in the UK (ads appear only every 15 minutes here for 3 minutes typically)

    When showing North American produced programming there is often the same amount of advertising on UK commercial TV as in the US. But the proportion of third party commercial vs self promotion and trailers tends to vary. With the BBC you'd simply have a "hour long" programme shown in a 45 minute slot. Sometimes UK commercial TV will use a 50 minute slot, but only outside peak viewing times.
    The way in which ad breaks are scheduled are also different. In the US you typically have no ads between programmes. You'd have an ad break immediatly before the closing credits and immediatly after the opening credits of the next programme. Which is probably why US (and Canadian) drama often has a long pre opening credit scene. Programming produced in Europe and Australia tends to have the title sequence right at the begining. (In the case of a European/NA co-production it can go either way, e.g. it looks like the Germans were in charge with Lexx.)

  73. Re:Call me ignorant, but.. by mpe · · Score: 2

    Ever heard of product placement? Movies (and to a lesser extent, TV shows) do this all the time. I prefer it to the 2-3 minutes of ads (or channel surfing) for every 8 minutes of content.

    The problem with product placement is that it highly restricts your potential advertisers, not uncommonly to transnationals only. Being able to have local adverts, possible with the US model of network TV or video on demand, cable systems, there are even ways of doing it on satellite, means you have a much bigger market to sell to. Also things can look silly if your product placement involves a Pan Am, Enron or similar.

    I think a better solution would be to be able to pay for the few shows or channels I like individually, WITHOUT commercials.

    This would be a good deal for the viewers (likely also the production companies, actors and everyone else who actually produces the content in the first place), there are a great many shows where there are probably more than 2 million people prepared to pay at least one US doller per episode. But it would completly kill the existing broadcast companies, they arn't going to go quietly...

  74. Re:Call me ignorant, but.. by CySurflex · · Score: 1
    The TV industry is adapting. I work at a TV channel, and I'm seeing it first hand. We have a huge sponsorship deal with Pringles (Procter & Gamble).

    Obviously part of the sponsorship includes ads on TV, but it also includes changing one of the show titles from "Cheat" to "Cheat Pringles Gamers Guide", and changing the actual set of the show to include Pringles "stuff". The show home page on our web site (for this show) is also part of it.

    You get exposure even if you fast forward the commercials.

  75. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0
    I'm working on a realtime overlay technology to filterout product placement.

    hope you can adapt.

    see ya!

  76. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    You know, as long as it spares me the ethnically diverse friends having fun with Pringles in a hip and edgy way, that's fine. You know, I wondered at first why all the G4 shows have such terse names -- it didn't occur to me that it was to leave room for the advertisers' names!

  77. Re:Call me ignorant, but.. by Anonymous Coward · · Score: 0

    1. Find a local electronics store that will give you financing for a ReplayTV 4500 at $20/month for about three years.
    2. ????
    3. Profit!

  78. DVD TV by Hecatonchires · · Score: 1

    I was going to build a site once, when bandwidth was cheap, I had a lot more free time, and I was much dumber. TVonDVD.com. Even had a little spinning logo worked up, of an old fashioned tv on a cd.

    But the domain was taken, and I quit the job for better pay with a higher workload.

    Oh well

    --

    Yay me!

  79. Re:Call me ignorant, but.. by Technician · · Score: 2

    the broadcasting industry go into the shitter
    Umm, I thought they were already headed there. Most of the filth (sex sells) is unsuitable for the church ladies. Did you know there is only a few of the words left on George Carlin's list of seven words that still can't be said on TV? I certianly can not use the over the air TV as entertainment for young children anymore. (A PBS childrens program even has an AIDS muppet now)

    --
    The truth shall set you free!