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HOWTO Go About Marketing to Developers?

Posted by Cliff on from the where-traditional-marketing-strategies-fail dept.

byrnereese asks: "My company has finally realized that one of the keys to our success will be to create a strong developer program (IBM's Developer Works, and Palm's PalmSource come to mind as examples). It just so happens that I have been appointed to lead this program. Now I have a lot of my own ideas, but I wanted to ask a large developer community directly the one question I know I am going to have to articulate a coherent answer to at some point: 'What is the most effective way to market a toolset, or development platform, to a developer in order to encourage them to build products using your product, without turning them off at the same time?'"

2 of 267 comments (clear)

  1. Free T-Shirts and useless toys to sit on your desk by iforgotmyfirstlogon · · Score: 5, Funny

    Well, that's what most companies seem to think...

    - Freed

    --
    "Coffee should be black as hell, strong as death, and sweet as love." -Turkish Proverb
  2. Tried and true method of brainwashing developers by guttentag · · Score: 5, Funny
    1. Lock the developers in a large auditorium.
    2. Hire a fat, bald man to charge onto the stage and chant "DEVELOPERS, DEVELOPERS, DEVELOPERS" nonstop for 20 minutes, or until one of the following occurs:
      • he collapses from exhaustion
      • the pulsing vein in this temple bursts
    3. Introduce your product/service/ideology.