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HOWTO Go About Marketing to Developers?

Posted by Cliff on from the where-traditional-marketing-strategies-fail dept.

byrnereese asks: "My company has finally realized that one of the keys to our success will be to create a strong developer program (IBM's Developer Works, and Palm's PalmSource come to mind as examples). It just so happens that I have been appointed to lead this program. Now I have a lot of my own ideas, but I wanted to ask a large developer community directly the one question I know I am going to have to articulate a coherent answer to at some point: 'What is the most effective way to market a toolset, or development platform, to a developer in order to encourage them to build products using your product, without turning them off at the same time?'"

1 of 267 comments (clear)

  1. Re:Free T-Shirts and useless toys to sit on your d by Tablizer · · Score: 3, Troll

    Free T-Shirts and useless toys to sit on your desk

    You mean they are handing out Windows XP? :-P

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