Slashdot Mirror

← Back to Stories (view on slashdot.org)

HOWTO Go About Marketing to Developers?

Posted by Cliff on from the where-traditional-marketing-strategies-fail dept.

byrnereese asks: "My company has finally realized that one of the keys to our success will be to create a strong developer program (IBM's Developer Works, and Palm's PalmSource come to mind as examples). It just so happens that I have been appointed to lead this program. Now I have a lot of my own ideas, but I wanted to ask a large developer community directly the one question I know I am going to have to articulate a coherent answer to at some point: 'What is the most effective way to market a toolset, or development platform, to a developer in order to encourage them to build products using your product, without turning them off at the same time?'"

5 of 267 comments (clear)

  1. Don't mention open-source by Anonymous Coward · · Score: -1, Troll

    Just don't say your company has anything to do with Linux, the legit developers will then listen to your sell.

  2. Re:Advertise it on slashdot by Anonymous Coward · · Score: -1, Troll

    Way to fuck up.

    But I thank you for your contibution to Slashdot Bingo. Huzzah and kudos.

  3. Re:Free T-Shirts and useless toys to sit on your d by Tablizer · · Score: 3, Troll

    Free T-Shirts and useless toys to sit on your desk

    You mean they are handing out Windows XP? :-P

    --
    Table-ized A.I.
  4. EXCUSE ME, SIR. YOUR PENIS IS IN MY SOUP. by Anonymous Coward · · Score: -1, Troll
  5. Re:FREE, As in Beer and all the microsoft software by Anonymous Coward · · Score: -1, Troll

    give them all MS software that is like yours, when they are sick of it tell them come on over!