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How Could TV Survive Without Commercials?

Milo_Mindbender asks: "I'm sure many of the readers of this site know the joy of skipping commercials using a TiVO, Replay or other form of PVR box. I'm sure it has occurred to a lot of us that if someone produced a schedule of commercial stop/start times the PVR could easily make all commercials instantly vanish from a recording. While this would be really cool, if it got really popular it would KILL all the local TV stations and TV networks who depend on ads to survive. Sure, you could say it's their fault for having an outdated business model, but there's a problem: these sources are where A LOT of the content for your PVR comes from. If they die, there's nothing for your PVR to record. My question for this crowd is: 'If the commercials stopped tomorrow, what business models can you come up with that would keep TV content flowing to your PVR?'"

"I've heard a few interesting ideas such as:

  • having people pick a few ads from a list and watch them before each show...
  • ...giving advertisers a profile of your interest and let them show you a (smaller number) of unskippable ads for things you are really interested in...
  • ...ahaving the products show up in the show itself (product placement). For example: Buffy, after killing a vampire, could then slam down a Mountan Dew.
The most obvious alternative is to send your favorite shows to you via broadband and have you pay by the show. But would you pay to watch Buffy, The News, Star Trek? Would you prefer pay by the show, subscribe to a show/network or be forced to watch commercials? I'm interested in hearing what system would bug you the least, or if you have your own ideas how it could work."

6 of 954 comments (clear)

  1. Re:I got one... by soupforare · · Score: 3, Funny

    [PA]
    Aren't there bears "outside?"
    [/PA]

    --
    --- Do you believe in the day?
  2. Re:I got one... by zulux · · Score: 5, Funny


    Food for thought - I watched *too* much tv. 6 hours a day.

    I threw the bugger our and took up reading crappy scifi and posting on Slashdot. Same 6 hours wasted.

    I've substitued one entertainment for another - and truth be told, I'm not more productive for it. However, I highly recomend to others that they make the switch:

    After the switch, I've notices several good chainges in myself:
    For some reason I don't consume as much goods, I'm less prone to inappropriate emotional outbreaks, and my vocabulary has improved. My spalling has remains attrocious as ever...

    One thing that I won't do, is be a snob about it. I've only substitued one vice for another - I diden't acieve enlightenment or anything.

    --

    Moneyed corporations, non-working 'poor' and criminal prisoners are turning productive citizens into tax-slaves.

  3. ALL ADS! ALL THE TIME!! ADTV IS NOW AVAILABLE!!! by ArcSecond · · Score: 3, Funny

    Ok, so here's my idea. Which is a total 180 from everyone else I've read here so far. How about a channel that shows ONLY commercials? Hell, how about a DOZEN channels that show only commercials?

    Seriously, I'm sure advertisers would love to pay people to watch their 30 second films. And you could choose which "kind" of commercials you wanted to watch by special interest, language, product type, etc.. I have found that the better commercials tend to be a lot more entertaining than your average Friends episode (I'm thinking best commercials in the World here, not just North America).

    There might be some weird splash-over of people watching commercial for products that aren't available in their area (watching a stylish commercial for a Europe-only car or a funny Japanese toy commercial, for example), but the programming becomes REALLY simple when all you are doing is showing one 30 second spot after another... this might mean we now need Ad Jockeys (grimace).

    The purpose of these channels (which could actually be fun to watch), would be to pay for the non-commercial channels bundled with them. So, if you watch x commercials, your cable is free (or cheap, rather).

    Don't want to watch the commercials? Just pay the difference. Poor white trash? Make a little money while you sit on your ass. Everyone is a winner. Or not, as the case may be.

    --

    I've got a bad attitude and karma to burn. Go ahead. Mod me down.

  4. Product Placement by pbryan · · Score: 3, Funny

    The future is product placement, my friend. Only with product placement can commercial content get to viewers without such interference from pesky technology. Law & Order Classic, 2004:

    "Before we investigate and inevitably arrest the prime suspect, why don't we relax and enjoy the soothing, refreshing taste of a Vanilla Coke?"

    "Your honor, I request a recess so that we can try the new Subway Select Sweet Onion Chicken Teriyaki sandwich, only $2.99 for a limited time."

    "The jury is hopelessly deadlocked, your honor. Half of the jury believes that the the defendant's beverage tastes great. The other half is convinced that it is less filling."

    --

    My car gets 40 rods to the hogshead, and that's the way I likes it!

  5. Slashdot vs. TV by Rick+Richardson · · Score: 3, Funny

    I can't decide whether I'd rather watch TV shows with commercials or read the articles with "Comments" on Slashdot.

    Mindless drivel vs. um, mindless drivel.

    I think I'll stick with TV and commercials. At least with TV, I'm not tempted to waste even more time responding to the mindless drivel.

    -Rick

  6. Re:Some Business Models Still Work by Erasmus+Darwin · · Score: 5, Funny

    What the hell? You're the same guy who was bragging about not watching any TV in a 5-rated comment in this same story. What's the deal?