Sony Kills Betamax

Posted by Hemos on Tuesday August 27, 2002 @05:33AM from the beautiful-friend-the-end dept.

Hiawatha writes "Years after losing its grip on the consumer VCR market, Sony has announced that it will discontinue the Betamax format. "With digital machines and other new recording formats taking hold in the market, demand has continued to decline and it has become difficult to secure parts," Sony said in a statement." Finally. Although this is the prototypical example of good technology outdone by better marketing, it's an example of a company being stupidly obstinate about wanting to own a system, and shooting themselves in the foot. Update: 08/27 17:52 GMT by H : Yes, they were successful in broadcast, and to some degree overseas - but the commercial success was still severely limited to, say, VHS.

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